Chief Marketing Officer (CMO) — Entertainment / FEC / Hospitality
Company: GO Bananas Entertainment LLC
Project: GO Bananas Entertainment Park
Location: Meadville, Pennsylvania
Job Type: Full-Time | Executive Leadership
Industry: Family Entertainment Centers / Attractions / Hospitality / Location-Based Entertainment
About GO Bananas Entertainment Park
GO Bananas Entertainment is developing a large-scale, multi-attraction indoor entertainment destination designed to serve families, adults, groups, corporate events, parties, and regional visitors.
The flagship GO Bananas Entertainment Park is planned as a major regional Family Entertainment Center featuring:
- Multi-level indoor go-kart racing
- Bowling
- Trampoline park
- Roller skating
- Laser tag
- Large arcade and redemption center
- Restaurant and bar
- Rooftop bar/lounge
- Birthday parties and private events
- Corporate and group events
- Food and beverage operations
- Retail, merchandise, and prize redemption
We are seeking an experienced Chief Marketing Officer to work directly with the Founder/CEO and executive leadership to build GO Bananas into a recognizable regional entertainment brand and establish the marketing infrastructure needed for future expansion.
Position Overview
The Chief Marketing Officer will lead the brand, customer acquisition, digital marketing, public relations, partnerships, pre-opening marketing, grand-opening strategy, and ongoing revenue marketing for GO Bananas Entertainment.
This is not simply a social media or advertising position.
We are seeking a senior marketing executive who understands how to build demand for a physical entertainment destination, convert that demand into paying guests, and generate repeat visitation.
The ideal candidate has experience marketing Family Entertainment Centers, theme parks, attractions, hospitality businesses, resorts, casinos, entertainment venues, restaurants, sports properties, or other high-volume consumer destinations.
The CMO will be expected to build a measurable marketing organization where marketing performance is tied directly to attendance, bookings, memberships, parties, events, customer acquisition cost, repeat visitation, and revenue.
Key ResponsibilitiesBrand Development
- Work directly with the Founder/CEO to develop and protect the GO Bananas brand.
- Establish brand positioning, messaging, tone, and marketing standards.
- Develop campaigns that appeal to children, families, teenagers, young adults, and adult social groups.
- Position GO Bananas as a regional entertainment destination rather than simply a local entertainment center.
- Maintain consistent branding across digital, physical, advertising, merchandise, and in-venue channels.
- Build long-term brand recognition capable of supporting future GO Bananas locations.
Pre-Opening Marketing Strategy
The CMO will be responsible for creating demand before the doors open.
Responsibilities include:
- Develop a comprehensive 12-18 month pre-opening marketing strategy.
- Build awareness throughout the regional drive market.
- Grow email and SMS databases before opening.
- Develop founding-member and early-access campaigns.
- Create construction-progress marketing campaigns.
- Coordinate attraction announcements and reveals.
- Develop countdown campaigns leading to opening.
- Build relationships with local and regional media.
- Coordinate preview events and VIP opportunities.
- Develop influencer and creator campaigns.
- Establish partnerships with schools, colleges, businesses, hotels, tourism organizations, sports organizations, and community groups.
The objective is to have an established customer audience before GO Bananas officially opens.
Digital Marketing & Customer Acquisition
Oversee customer acquisition across channels including:
- Paid social media
- Search advertising
- Video advertising
- Streaming/CTV
- Email marketing
- SMS marketing
- Search engine optimization
- Retargeting
- Influencer marketing
- Content marketing
- Local and regional media
- Affiliate and partnership marketing
The CMO will establish systems for tracking marketing performance from advertising impression to ticket purchase or reservation.
Social Media & Content
Develop an aggressive social and content strategy across platforms including:
- TikTok
- Instagram
- Facebook
- YouTube
- Short-form video
- Creator/influencer partnerships
Create content strategies around:
- Attraction reveals
- Construction progress
- Behind-the-scenes development
- Go-kart racing
- Bowling
- Trampoline challenges
- Arcade games and prizes
- Food and beverage
- Rooftop entertainment
- Special events
- Guest competitions
- New attractions
- Seasonal experiences
The CMO should understand how to turn the physical GO Bananas experience into highly shareable digital content.
Grand Opening Strategy
Develop and execute a major launch campaign for the flagship GO Bananas Entertainment Park.
Responsibilities include:
- Grand-opening advertising campaign
- VIP preview events
- Media previews
- Influencer previews
- Community events
- Promotional partnerships
- Opening-weekend programming
- Ticket presales
- Membership presales
- Group presales
- Corporate event presales
- Public relations
- Local and regional media coverage
The objective is to create significant awareness and demand before opening day.
Revenue Marketing
Marketing must directly support revenue.
The CMO will develop strategies to drive:
- General admission and attraction purchases
- Go-kart racing
- Bowling
- Trampoline visits
- Roller skating
- Laser tag
- Arcade spending
- Restaurant and bar traffic
- Birthday parties
- Corporate events
- School groups
- Fundraisers
- Memberships
- Gift cards
- Holiday events
- Merchandise
- Private facility rentals
The CMO will work closely with the COO and CFO to understand which revenue centers have additional capacity and deploy marketing accordingly.
Membership & Loyalty Strategy
Develop programs designed to increase repeat visitation and customer lifetime value.
Potential initiatives include:
- Monthly memberships
- Annual memberships
- VIP programs
- Loyalty rewards
- Birthday clubs
- Family packages
- Student programs
- Corporate programs
- Seasonal passes
- Promotional bundles
- Referral programs
Group Sales & Partnerships
Build marketing systems supporting high-value group business including:
- Birthday parties
- Corporate events
- School trips
- College events
- Youth organizations
- Sports teams
- Church/community organizations
- Fundraisers
- Holiday parties
- Private events
- Large group outings
Develop strategic partnerships with hotels, tourism organizations, colleges, employers, restaurants, sports organizations, and other regional businesses.
Marketing Analytics
The CMO will establish clear marketing KPIs, including:
- Customer Acquisition Cost (CAC)
- Return on Advertising Spend (ROAS)
- Website conversion rate
- Ticket conversion rate
- Cost per booking
- Email/SMS database growth
- Membership acquisition
- Party and event leads
- Group sales leads
- Repeat visitation
- Customer lifetime value
- Revenue per campaign
- Attendance by geographic market
Marketing decisions should be driven by measurable results rather than impressions alone.
Marketing Budget Management
- Develop annual marketing budgets.
- Allocate spending across digital, traditional, partnerships, events, and PR.
- Monitor campaign profitability.
- Negotiate with agencies and marketing vendors.
- Evaluate sponsorship opportunities.
- Establish agency and vendor accountability.
- Present marketing performance to executive leadership.
Public Relations & Community Presence
Develop GO Bananas into a recognizable regional brand through:
- Media relations
- Community partnerships
- Tourism partnerships
- Local sponsorships
- Charity initiatives
- School relationships
- College partnerships
- Sports partnerships
- Business partnerships
- Influencer relationships
The CMO will serve as one of the senior executives responsible for shaping how GO Bananas is perceived by the public.
Future Expansion
GO Bananas intends to build a brand capable of expanding beyond its flagship location.
The CMO will help develop a repeatable marketing playbook for future locations, including:
- New-market launch strategies
- Market research
- Brand standards
- Pre-opening campaigns
- Customer acquisition systems
- Membership strategies
- Regional advertising
- Opening campaigns
- Local partnerships
Required Experience
Candidates should have:
- 7+ years of progressive marketing experience.
- 3+ years in a CMO, VP of Marketing, Marketing Director, Head of Growth, or comparable senior leadership role.
- Experience managing significant consumer marketing campaigns and budgets.
- Strong digital customer acquisition experience.
- Experience managing agencies, vendors, and internal marketing teams.
- Strong understanding of paid media, social media, email/SMS, content, PR, and brand strategy.
- Demonstrated ability to connect marketing activity to measurable revenue.
- Experience developing annual marketing strategies and budgets.
- Strong leadership, communication, analytical, and organizational skills.
Strongly Preferred
Preference will be given to candidates with experience in:
- Family Entertainment Centers
- Theme parks or amusement parks
- Location-based entertainment
- Bowling/arcade concepts
- Hospitality
- Hotels and resorts
- Restaurants
- Casinos
- Sports and entertainment venues
- Tourism destinations
- Experiential entertainment
We are particularly interested in candidates who have successfully marketed a new venue opening or major entertainment destination.
Experience generating hundreds of thousands of annual visits or significant annual consumer revenue is highly desirable.
Ideal Candidate
We are looking for a builder and growth executive.
The ideal CMO does not want to simply inherit an existing marketing department.
You should be excited about building the GO Bananas marketing operation from the ground up.
You should understand how to take:
A concept → a brand → an audience → opening-day demand → repeat customers → a scalable multi-location marketing system.
The successful candidate will be equally comfortable discussing brand strategy with the Founder/CEO, customer acquisition economics with the CFO, operational capacity with the COO, and campaign execution with a marketing agency.
What Success Looks Like
The successful CMO will help GO Bananas:
- Build significant awareness before opening.
- Establish a large pre-opening customer database.
- Generate strong ticket and membership presales.
- Create major regional excitement surrounding the grand opening.
- Establish predictable customer acquisition channels.
- Build strong birthday, group, and corporate event pipelines.
- Increase repeat visitation.
- Maximize customer lifetime value.
- Establish GO Bananas as a recognizable entertainment brand.
- Create a marketing system that can be duplicated for future locations.
Compensation
Competitive executive compensation package based on experience.
Potential compensation may include:
- Base salary
- Performance-based bonus
- Long-term incentive opportunities
- Relocation assistance, if applicable
Final compensation will be determined based on the candidate's experience, marketing track record, and responsibilities.
Application Requirements
Please submit a resume and brief introduction describing your relevant marketing leadership experience.
Please include, where applicable:
- Entertainment/hospitality brands previously marketed
- Largest marketing budget managed
- Annual revenue or attendance supported
- Customer acquisition campaigns managed
- New venue or location openings
- Digital advertising experience
- Membership or loyalty program experience
- Group/event marketing experience
- Multi-location expansion experience
- Examples of measurable marketing results
Candidates with direct FEC, attractions, hospitality, tourism, experiential entertainment, or location-based entertainment marketing experience will receive priority consideration.
Why Join GO Bananas?
This is an opportunity to join GO Bananas during the development of its flagship entertainment park and help create the brand from the ground up.
The CMO will work closely with the Founder/CEO and executive team and have significant influence over how GO Bananas enters the market, attracts its first customers, builds regional recognition, and ultimately expands into additional markets.
Our goal is not simply to market an entertainment center.
Our goal is to build GO Bananas into a major entertainment brand.
GO Bananas Entertainment LLC is an Equal Opportunity Employer.
Pay: $80,000.00 - $150,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: Hybrid remote in Meadville, PA 16335
