Position Title: Director of Marketing
Work Schedule: Full-time; 12 months; Monday –Friday; some evening and weekend work required
Duties include, but are not limited to:
The successful candidate will:
· Design a strategic, goal based, data-driven marketing and communications plan in coordination with the Enrollment Management division and in alignment with the vision of the college. Drive the implementation of the plan across multiple channels, website, social media, and other digital platforms, and advertising.
· Collaborate closely with the Enrollment Management division in carrying out the needs and requirements for recruitment in accordance with the recruitment cycle of the college.
· Enhance communication and coordination among campus stakeholders.
· Manage all college-wide marketing and communication activities, especially media relations; digital communication and social media; advertising placements, including print, digital, and other formats that will ensure a cost-effective strategy to reach prospective students and other targeted constituencies.
· Utilize appropriate metrics and analytics to keep the college apprised of national marketing trends that may have an impact on the college, and report regularly on the market position of Adrian College in relation to competing institutions of higher education.
· Manage and coordinate all writing, photography, editing and other activities that directly support the development, production and distribution of the college’s marketing and communication products, including but not limited to press releases; and materials intended to market special events on campus.
· Effectively manage and mentor the professional marketing staff who fall under the supervision of this position.
· Other duties as assigned by the Assistant Vice President and/or Vice President for Enrollment Management.
Minimum requirements:
· This position requires a Bachelor’s Degree from a four-year college or university. Master’s degree preferred.
· Minimum of 5 years of professional experience in the marketing and/or communications field. Higher education experience preferred.
· Demonstrated ability to work in a fast-paced, goal driven environment.
· Ability to work weekends and evenings.
· Must be able to perform duties within the normal bounds of an office environment.
· Due to the collaborative nature of the team and the need for direct client/customer interaction, in-person attendance is an essential function of this position.
Physical Requirements:
· Manual Dexterity: The "fine motor skills" required to operate a computer, mouse, and phone, or to handle paper files and office equipment.
· Visual Acuity: The ability to see and read a computer screen for extended periods
· Sedentary/Light Lifting: The ability to lift up to 15 lbs.
· Reaching & Bending: Occasionally needing to reach above head level or bend down to access low filing cabinets or plug in computer cables.
· Noise Levels: The ability to work in an environment with moderate noise (phones ringing, printers, "open office" chatter).
The requirements listed above are representative of the knowledge, skill, and/or ability required.
Desired Qualifications:
· The ideal candidate will be a highly-motivated professional who demonstrates empathy, a high level of energy and creativity; he or she will possess strong organizational skills, excellent written, verbal and interpersonal skills both in person and on air.
· The successful candidate will be able to work effectively when faced with frequent interruptions and will be able to establish priorities, work independently, multi-task and proceed with objectives with limited supervision.
Interested individuals should submit a cover letter, resume, job application (AC Application), and salary requirements to Lori Kosarue, at [email protected].
Applications will be accepted and reviewed until the position is filled
Adrian College is an Equal Employment Opportunity Employer. If offered a position, the finalist must furnish proof of U.S. citizenship or proof of eligibility to work in the U.S. within three (3) days of commencing employment.
A private, co-educational college of liberal arts and sciences related to the United Methodist Church, Adrian College is a traditional four-year residential institution offering a focused undergraduate and graduate education. The College offers a multitude of majors and pre-professional programs including certifications, approximately 50 athletic teams, and multiple institutes dedicated to a diverse and personalized approach to education. Adrian College features state-of-the-art facilities, small class sizes and an innovative approach to the academic and personal growth of its students.
U.S. News & World Report has recognized and ranked Adrian College as a ‘Best Regional College for Undergraduate Teaching’ and ‘Most Innovative’. Adrian also received accolades as a “Best Value” school. The College landed on the list of Best Value schools in the Midwest region for multiple years running and has also been recognized as having ‘A Focus on Student Success’; a new section in college rankings. Adrian College is located in Southeast Michigan, about 45 minutes from Ann Arbor and Toledo.
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Retirement plan
- Vision insurance
Work Location: In person
