Job description
Marketing Coordinator
Position Summary
The Marketing Coordinator is responsible for executing and coordinating the marketing and communication initiatives of Reliance EDI Solutions. This role ensures consistent messaging across all company divisions while supporting business growth through content creation, customer communications, sales support, event coordination, and brand management.
The Marketing Coordinator works closely with leadership, the sales team, and subject matter experts to communicate the value of Reliance's products and services, strengthen customer relationships, and promote the company's brand within the animal health and technology industries.
This is a part-time, hybrid position designed for approximately 20 hours per week. The Marketing Coordinator will work both remotely and in the office, with in-office time based on the needs of the role and to support collaboration with leadership, sales, and internal teams.
Growth Opportunity: As Reliance continues to grow, this position has the potential to expand in both responsibility and hours based on business needs and organizational growth.
Position Details
Status: Part-Time
Hours: Approximately 10-20 hours per week
Schedule: Flexible, based on business needs
Compensation: $22.00 - 25.00 per hour
Primary Responsibilities
Marketing & Communications
- Coordinate the execution of company marketing initiatives across all business divisions.
- Develop and distribute customer communications, newsletters, announcements, and promotional campaigns.
- Create and maintain marketing collateral, presentations, brochures, product sheets, and sales materials.
- Write and edit website content, blog posts, social media content, email campaigns, and other marketing communications.
- Ensure consistent branding, messaging, and visual identity across all marketing materials.
Sales Support & Business Development
- Partner with the sales team to develop marketing collateral that supports business development efforts.
- Create and maintain sales presentations, one-pagers, case studies, proposal materials, and product literature.
- Assist with product launches by developing supporting sales and marketing materials.
- Coordinate messaging across sales and marketing to ensure a consistent customer experience.
- Maintain an organized library of current sales and marketing assets, ensuring materials remain accurate and up to date.
Digital Marketing
- Maintain and update company websites.
- Coordinate social media content and posting schedules.
- Monitor website content for accuracy and relevance.
- Support SEO and digital marketing initiatives as appropriate.
- Track website and campaign performance metrics.
Customer & Industry Communications
- Assist with coordination of customer announcements regarding product releases, new features, training opportunities, and company updates.
- Assist with manufacturer and reporting partner communications.
- Develop customer success stories, testimonials, and case studies.
Market Research
- Monitor industry trends, competitor activity, and customer feedback.
- Research opportunities to improve marketing effectiveness.
- Support leadership with market insights and recommendations.
Required Qualifications
- 2+ years of experience in marketing, communications, or a related role.
- Excellent written, editing, and verbal communication skills.
- Strong organizational skills with the ability to manage multiple projects and deadlines.
- Experience creating marketing collateral, presentations, newsletters, social media content, and customer communications.
- Proficiency with Microsoft Office (PowerPoint, Word, Excel) and common marketing platforms.
- Experience maintaining website content using a content management system (CMS).
- Strong attention to detail and commitment to producing high-quality work.
- Ability to work independently while collaborating effectively with leadership, sales, and technical teams.
- Professional, customer-focused attitude with excellent interpersonal skills.
Preferred Qualifications
- Experience in the software, technology, healthcare, or animal health industries.
- Experience supporting a sales team through development of marketing collateral and proposal materials.
- Experience planning trade shows, customer events, webinars, or conferences.
- Familiarity with social media management platforms, email marketing platforms (Mailchimp or similar), CRM systems, and marketing analytics.
- Experience with graphic design tools such as Canva or Adobe Creative Suite.
- Working knowledge of SEO, website analytics, and digital marketing best practices.
- Experience coordinating outside vendors, printers, photographers, and creative agencies.
- Photography, video editing, or multimedia experience is a plus.
Pay: $22.00 - $25.00 per hour
Benefits:
Work Location: Hybrid remote in Eau Claire, WI 54701
