For 37 years, Today’s Bride has connected engaged couples with the best wedding professionals in Northeast Ohio through bridal shows, digital advertising, print media, email marketing, and lead generation programs. We’re looking for an ambitious and proactive Business Development Representative (BDR) who enjoys connecting with people, opening doors, and creating new opportunities.
This is an exciting opportunity for someone who enjoys meeting new people, starting conversations, and helping local businesses grow.
Position Overview
As a Business Development Representative, you’ll be responsible for identifying and developing new business opportunities for Today’s Bride. You’ll spend your day researching prospective wedding professionals, reaching out through phone, email, social media, and networking, and introducing them to the marketing and advertising opportunities available through Today’s Bride.
You’ll be the first point of contact for many potential partners and play a critical role in driving the growth of our bridal shows, magazine, website, and digital marketing programs.
What You’ll Do:
- Identify and research prospective wedding businesses throughout Northeast Ohio
- Build and maintain a pipeline of potential advertising and event partners
- Prospect through phone calls, email outreach, social media, networking, and referrals
- Start meaningful conversations with business owners and decision-makers
- Learn about prospective partners’ goals, challenges, and marketing needs
- Introduce Today’s Bride wedding shows, digital marketing, and lead generation opportunities
- Conduct discovery calls and recommend opportunities that align with each prospect’s goals
- Schedule meetings and presentations for the sales team
- Follow up consistently with prospects throughout the decision-making process
- Maintain accurate records and activity within the CRM
- Close appropriate new-business opportunities and involve sales leadership when needed for larger partnerships
- Collaborate with sales leadership to develop outreach strategies and target markets
- Attend local networking events, bridal shows, and other opportunities to build relationships within the wedding industry
- Work closely with the Client Success Manager to ensure a smooth transition after a new partner signs on
How You’ll Succeed:
Success in this role will be measured by your ability to consistently create and convert new-business opportunities, including:
- Prospecting activity and outreach consistency
- Meaningful conversations started with qualified businesses
- Qualified appointments and presentations scheduled
- New opportunities added to the sales pipeline
- New partners and revenue generated
- Consistent and professional follow-up
- Accurate CRM and pipeline management
- Achievement of individual activity and new-business revenue goals
You’ll succeed here by being proactive, organized, persistent, and comfortable asking for the business. You won’t wait for leads to come to you. You’ll actively look for businesses that could benefit from Today’s Bride and find creative ways to start the conversation.
Requirements:
- 2+ years of experience in business development, outbound sales, inside sales, advertising sales, appointment setting, or a similar role
- Demonstrated ability to prospect, cold call, qualify leads, and develop new business
- Confidence speaking with business owners and decision-makers by phone, email, video, and in person
- Ability to conduct a consultative sales conversation and recommend solutions based on a prospect’s needs
- Comfortable presenting pricing, responding to objections, following up, and asking for the sale
- Strong verbal and written communication skills
- Excellent organization, time-management, and follow-through
- Ability to manage multiple prospects and stages of the sales pipeline simultaneously
- Comfortable using a CRM and learning new systems
- Reliable transportation for local networking, meetings, and Today’s Bride events
Experience in advertising, media, events, hospitality, or the wedding industry is helpful but not required. More importantly, we’re looking for someone who understands how to build relationships, create opportunities, and generate new business.
What We Offer:
- Base salary + uncapped commission
- First-year earning potential: $60,000-$90,000 based on performance
- Medical benefits, paid time off, 401(k) participation, cell phone stipend, and professional development education opportunities
Employment & Work Arrangement:
- This role is a full-time position. We are open to part-time or independent contractor arrangements for the right candidate
- Today’s Bride is open to an in-office, hybrid, or remote arrangement for the right candidate
- Candidates must be available during agreed-upon business hours and maintain consistent communication, activity tracking, and CRM documentation
- Some in-person attendance is required for bridal shows, team meetings, networking events, or client appointments in Northeast Ohio
- Salary and benefits listed in this posting apply to eligible full-time employees. Part-time compensation and benefits will be based on the agreed-upon schedule
Pay: From $50,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Cell phone reimbursement
- Health insurance
- Paid time off
- Professional development assistance
- Vision insurance
Application Question(s):
- How many years of experience do you have with outbound prospecting, cold calling, and new-business sales?
Work Location: In person
