How will you make an impact?
We need a highly motivated, analytical SEM Marketing Specialist III to own, plan, launch, maintain, and optimize paid search and shopping programs in support of global SEM efforts for the Biosciences Division and Genetic Sciences Division, within the Life Sciences Solutions Group. This role will support a critical revenue-driving channel, helping deliver measurable revenue growth, Search roadmap priorities, and scalable SEM capabilities across the business.
The ideal candidate has deep hands-on experience leading enterprise-level paid search programs, with the ability to move quickly, make data-informed decisions, and prioritize work based on business impact. This person will bring a balanced mix of marketing strategy, platform expertise, analytical rigor, and sound business judgment.
We offer the opportunity to manage large advertising budgets, influence future-state Search capabilities, and drive performance as part of a collaborative digital marketing team using industry-leading platforms. Together, we can make a difference through innovative, analytical, and scalable campaign optimization.
This is an on-site position
Serve as the internal SEM channel owner for assigned business units, leading day-to-day strategy, execution, measurement, and optimization of paid search and shopping programs that support revenue growth, and business priorities.
Lead multiple, simultaneous Search roadmap priorities, translating business needs into channel enhancements, testing plans, platform improvements, automation opportunities, and scalable operating processes.
Analyze, experiment with, and refine existing SEM account structures, campaign types, bid strategies, budgets, targeting methods, and creative assets to improve performance across core paid search programs.
Evaluate, pilot, and scale emerging Search capabilities, including Performance Max, AI Max for Search, feed-based campaigns, feed readiness, creative automation, and audience signal strategies, to advance the future-state Search roadmap.
Own SEM performance narratives for stakeholders and leadership, including forecasting, budget recommendations, spend pacing, attribution insights, and executive-ready reporting.
Lead SEM knowledge-sharing sessions covering standard methodologies, strategy, industry updates, platform changes, automation, AI Search, Shopping, measurement, and testing learnings.
5+ years of hands-on paid search experience, including experience managing enterprise-scale Google Ads and Microsoft Advertising programs, large budgets, and cross-functional business stakeholders.
Experience managing a variety of campaign types, including Search, Dynamic Search Ads, Shopping Ads, Performance Max, and other automated or AI-enabled campaign types.
Deep understanding of automated bidding, Smart Bidding, budget pacing, audience signals, match types, query management, campaign structure, and performance tradeoffs.
Knowledge, Skills, Abilities:
Ability to leverage AI-enabled tools, automation, and platform recommendations to improve campaign performance, workflow efficiency, testing velocity, and decision-making while applying sound business judgment and appropriate human oversight.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status
The salary range estimated for this position based in California is $83,300.00–$110,000.00.
This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards
