As a Paid Search Strategist, you'll help drive the development and execution of paid search strategies that deliver measurable business results. Working closely with cross-functional teams, you'll manage campaign performance, identify optimization opportunities, leverage emerging technologies and automation, and contribute to innovative search solutions across a dynamic client portfolio.
Execute and optimize paid search campaigns across Google Ads, Microsoft Ads, and emerging platforms to meet client KPIs-
Support local-first strategies focused on driving in-store traffic, station visits, and location-based conversions.
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Assist in building and managing Performance Max (PMax) campaigns with local objectives — including asset group creation, audience signal setup, and ongoing performance monitoring
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Contribute to loyalty app campaign efforts across Google App Campaigns and Apple Search Ads, optimizing toward installs, in-app actions, and re-engagement goals
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Leverage AI-powered tools and automation to streamline day-to-day tasks such as reporting, keyword research, QA, and ad copy iteration
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Monitor and analyze campaign performance, flagging trends, anomalies, and optimization opportunities across accounts
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Collaborate cross-functionally with analytics, creative, and strategy teams to ensure campaigns are aligned with broader client objectives
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Stay current on platform updates, industry trends, and the evolving search landscape — including AI Overviews, agentic search, and new ad formats
2+ years of hands-on paid search experience, preferably in an agency environment-
Proficiency in Google Ads with a strong grasp of campaign setup, keyword strategy, match types, ad copy testing, and bid management
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Familiarity with location-based targeting — geo-targeting, radius targeting, and location extensions
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Understanding of automated bid strategies (tCPA, tROAS) and how machine learning influences campaign performance
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Experience with campaign pacing, budget management, and routine optimizations (negative keywords, search term reviews, bid adjustments)
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Ability to pull, organize, and interpret performance data to support reporting and strategic recommendations
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Strong attention to detail with experience running QA processes — checking URLs, tracking parameters, ad approvals, and billing reconciliation
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Comfort working in a fast-paced, multi-project environment with shifting priorities and tight deadlines
Preferred:
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Experience with Performance Max campaigns, including local feeds and location groups management.
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Familiarity with Google App Campaigns or Apple Search Ads
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Basic understanding of SEO + SEM integration and how organic and paid search complement each other
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Awareness of AI-driven search trends — AI Overviews, zero-click searches, and tools like Google AI Max
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Experience in verticals such as energy/fuels, or convenience retail
