Sierra Vista Post-Acute is a 120-bed skilled nursing and rehabilitation community dedicated to helping residents recover, rebuild, and regain independence. We provide short-term rehabilitation, long-term care, dementia support, and respite services in a compassionate, home-like environment.
Our interdisciplinary team delivers personalized care plans and specialized therapy services designed to promote strength, dignity, comfort, and quality of life.
Why Join Us?
At Sierra Vista Post-Acute, our people make the difference. We foster a collaborative, supportive workplace where clinical excellence and compassion go hand in hand. Join a team that values professionalism, teamwork, and growth — where your work has purpose, your voice is heard, and your impact is felt every day.
Position Overview:
The Marketing Director is responsible for developing and executing marketing and census development strategies for the Skilled Nursing Facility. This role builds and maintains relationships with hospitals, physicians, discharge planners, and community partners to drive admissions and ensure the facility maintains optimal occupancy with appropriate case mix.
Develop and implement marketing strategies to drive occupancy rates in the skilled nursing facility.
Identify, build, and maintain referral relationships with hospitals, physicians, case managers, home health agencies, and other community referral sources.
Manage the admissions pipeline and follow up on leads, referrals, and tours to convert inquiries into admissions.
Serve as liaison between referral sources, families, and facility staff to ensure a smooth admission process.
Conduct market research to identify trends and opportunities within the healthcare marketplace.
Collaborate with leadership to develop annual marketing and census goals.
Monitor market trends, competitor activity, and local healthcare developments to adapt strategies.
Plan and execute community outreach programs and events to raise awareness about our services.
Collaborate with the management team to design promotional materials and content for various platforms.
Monitor and analyze marketing metrics to assess the effectiveness of strategies and make data-driven adjustments.
Ensure compliance with healthcare regulations and maintain the facility's positive public image.
Qualifications:
Bachelor's degree in Marketing, Communications, Business or related field
Minimum of 3 years of Healthcare Marketing experience, preferably in Skilled nursing, long-term care, or post-acute settings.
Familiarity with Medicare/Medicaid, managed care, and SNF services including short-term rehab and long-term care.
Skills:
Strong interpersonal and relationship-building skills
Results-driven and organized with excellent follow-through
Excellent communication, presentation, and negotiation abilities
Proficiency with CRM systems and Microsoft Office Suite
What We Offer:
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Medical, Dental, and Vision coverage.
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Additional options like Accident Insurance and Hospitalization plans.
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Life and AD&D insurance included for full-time employees.
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401(k) retirement savings.
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Paid time off: Vacation, Holidays, and Sick Leave.
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Supportive and collaborative work environment.
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Paid orientation and training programs.
We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex (including pregnancy, childbirth, or related condition), age, national origin or ancestry, citizenship, disability, marital status, sexual orientation, gender identity or expression (including transgender status), genetic predisposition or carrier status, military or veteran status, familial status, status as a victim of domestic violence, or any other status protected by law.
