Styling Craft & Creative Direction
- Act as the studio’s PPLD styling expert: techniques, tools, composition, shaping, folding,
texture, shadow, and accuracy.
- Style as needed across categories; on-figure experience is a plus.
- Train and coach stylists directly on set, reinforcing elevated techniques and best practices.
- Provide markups in Axis and ensure photographers and retouchers receive clear,
actionable direction.
- Partner with Photo and Retouching teams through weekly touchpoints to align on angles,
lighting, quality expectations, and post-production needs.
- Conduct regular site audits to evaluate accuracy, consistency, and customer impact;
translate findings into styling and retouching updates.
- Track styling trends, pull swipe, and incorporate new creative references, including AI-
generated concepts when appropriate, to keep our work modern and forward-thinking.
Workflow Leadership & Team Support
- Curate daily and weekly workloads based on skill sets, product complexity, and volume.
- Serve as a daily resource for stylists — reviewing work, making decisions, and supporting
growth.
- Maintain a strong understanding of shot complexity, timing, and retouching needs to
support accurate planning and meet deliverables.
- Build and maintain style guides, decks, and documentation for both internal teams and
freelancers.
- Support product walk-throughs with clear interpretations of brand intent.
