Job Description Summary
The Manager of Student Recruitment for Business Administration & Entrepreneurship, Culinary Arts & Hospitality Management, and Health Sciences is an exciting opportunity for someone who wants to work with prospective students, current students, faculty, families, schools, employers, healthcare partners, hospitality partners, culinary partners, and community members to help students connect education to meaningful careers.
The primary goal of this position is to increase the number of students enrolled in Del Mar College’s: Business Administration & Entrepreneurship, Culinary Arts, Hospitality Management, Health Sciences, and other related programs by helping students understand program pathways, career opportunities, admissions requirements, application steps, deadlines, and enrollment next steps.
This position will provide management, and hands-on execution for strategy, tactics, metrics, CRM follow-up, event participation, and evaluation components that lead to achievable, measurable, and sustainable enrollment growth.
This position serves as a recruitment and engagement liaison between marketing, events, outreach/recruitment, academic faculty, department chairs, school partners, employer partners, healthcare partners, and prospective students.
The position will support the College’s broader enrollment goals by helping prospective students move from inquiry to application to registration-ready status and enrollment.
Minimum Qualifications
Bachelor’s degree from an accredited university.
Three (3) years of experience in one or more of the following: marketing, communications, recruiting, admissions, sales, workforce development, healthcare recruitment, business development, employer relations, community engagement, or related experience pertinent to this position.
Required Job Knowledge, Skills, Abilities
Working knowledge of the college’s offerings in Business Administration & Entrepreneurship, Culinary Arts, Hospitality Management, and Health Sciences.
Knowledge of student recruitment, outreach, admissions, and enrollment processes.
Ability to develop and implement recruitment and engagement plans that support enrollment goals for assigned academic programs.
Ability to explain academic pathways, career outcomes, prerequisites, program requirements, admissions steps, limited-admission requirements, deadlines, and student support services.
Ability to communicate effectively with prospective students, families, school partners, employers, healthcare partners, community organizations, faculty, and staff.
Ability to coordinate multiple projects, events, campaigns, and deadlines at the same time.
Ability to use CRM systems, student data, and communication tools to track prospective students, document engagement, manage follow-up, and monitor progress through the enrollment funnel.
Ability to support recruitment events, information sessions, school visits, campus tours, employer/partner events, and community outreach activities.
Knowledge of digital communication methods including email, text messaging, phone outreach, web content, social media, and event promotion.
Ability to write clear, accurate, student-centered recruitment and program information.
Ability to use data to evaluate recruitment activity, identify enrollment barriers, and recommend improvements.
Knowledge of, or ability to learn, Business Administration & Entrepreneurship, Culinary Arts, Hospitality Management, and Health Sciences departments, workforce programs, career-connected education, and community college pathways.
Ability to work independently, follow through on assignments, and maintain effective working relationships across departments and with external partners.
Preferred Qualifications
Working knowledge of Microsoft Office Suite.
Experience creating or working within customer relationship management (CRM) databases.
Experience with Element451 or similar CRM, marketing automation, event registration, or student communication platform.
Experience with a Student Information System.
Experience in special event management.
Experience in planning and producing social media content on media platforms for a professional business, non-profit, college, or institution.
Experience in marketing and promotions.
Experience working with restaurants, hotels, hospitality employers, culinary programs, food service operations, healthcare employers, business organizations, chambers of commerce, workforce boards, or community partners.
Knowledge of academic, Continuing Education, Dual Enrollment, Business Administration & Entrepreneurship, Culinary Arts, Hospitality Management, Health Sciences, workforce, or limited-admission programs in a higher education setting.
Knowledge of higher education admissions processes and student services.
Bilingual communication skills.
Special Instructions to Applicants
This is a security-sensitive position. Employment resulting from this advertisement is subject to federal laws that require the verification of identity and the legal right to work in the United States. Employment is contingent upon the successful completion of a criminal background and reference checks. The College reserves the right to cancel or extend all recruitment actions. Del Mar College is an Equal Opportunity employer. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
Our Culture
Del Mar College is committed to fostering a culture aligned with The Viking Way, which emphasizes respect, integrity, collaboration, accountability, and a commitment to excellence. Employees are expected to contribute to a positive work environment by demonstrating professionalism, supporting colleagues and students, and engaging in continuous learning and development. In support of the College’s Strategic Plan 2024–2029, Guiding Star III: Cultivate, all employees are encouraged to actively participate in opportunities that promote personal and professional growth, advance a culture of belonging, and strengthen the College’s ability to serve its students and community.
