Company Overview
STEEL FITNESS PREMIER is a one of a kind, 55,000 sq ft health club in Allentown Pa . Serving 4,500 members and offering robust fitness and wellness programming and services.
Job Summary
We are seeking an energetic and visionary Director of Personal Training to lead our personal training department with passion and expertise. In this pivotal role, you will oversee the development, implementation, and growth of our personal training programs, ensuring exceptional service delivery that motivates members and drives business success. Your leadership will inspire our team of trainers to excel, innovate, and create transformative fitness experiences for all clients.
Job Description: Personal Training Director
Steel Fitness Premier is looking for a Personal Training Director that is business development driven. This role focuses on driving revenue by developing trainers, ensuring high-quality client experiences, and overseeing daily operations of the personal training program that includes 1 on 1 and Group Training. Must have a passion for business and program development and leadership as well as having a high energy approach to department growth. Project management, vision and exceptional organization skills are a must.
This role includes a competitive base salary of $45,000 with an attractive commission and bonus structure with potential to make over $70,000.
Key Responsibilities
1. Sales & Revenue Growth
- Drive personal training sales and membership upgrades
- Develop and implement sales strategies and promotions
- Track key performance indicators (KPIs) such as revenue, retention, and conversion rates
- Conduct fitness consultations and close training packages
- Actively participate in social media with educational, promotional, and creative content.
- Event based marketing events
2. Leadership & Team Management
- Recruit, hire, train, and supervise personal trainers
- Develop staff through coaching, performance evaluations, and continuing education
- Foster a positive, motivating team culture
- Schedule staff and manage workload distribution
3. Client Experience & Retention
- Ensure exceptional service and results for all personal training clients
- Address client concerns and resolve issues promptly
- Monitor client progress and satisfaction
- Implement retention programs and engagement strategies
4. Program Development
- Design and oversee training programs and service offerings
- Ensure trainers deliver safe, effective, and personalized workouts
- Stay current with industry trends and incorporate best practices
5. Operations & Administration
- Manage departmental budgets and financial performance
- Maintain accurate records of sessions, revenue, and staff performance
- Ensure compliance with safety standards and company policies
- Oversee equipment usage and maintenance
- Additional duties assigned by Club Directors
Pay: $45,000.00 - $72,000.00 per year
Benefits:
- Dental insurance
- Gym membership
- Health insurance
- Opportunities for advancement
- Paid time off
- Vision insurance
Work Location: In person
