Overview
Venture Express, Inc. is seeking a dynamic and strategic leader to serve as the Director of Driver Recruiting & Digital Marketing in Murfreesboro, TN. In this pivotal role, you will spearhead innovative digital marketing initiatives and develop comprehensive driver recruitment strategies to attract top talent. Your expertise will drive brand awareness, optimize digital campaigns, and enhance our online presence to meet aggressive growth targets. This role offers an exciting opportunity to lead a high-impact team and shape the future of our driver recruitment efforts through cutting-edge digital marketing techniques.
Duties
- Design long-term driver hiring plans, manage key performance indicators (KPIs), and mentor recruiting personnel while adhering to all DOT regulations, safety standards and all state/federal laws.
- Partner with Safety, Marketing, and Operations teams to align fleet capacity with company growth.
- Oversee website management utilizing Tenstreet, content management systems, and other internal systems.
- Develop and execute comprehensive digital marketing strategies across multiple channels including SEM (Search Engine Marketing), social media advertising, email marketing, and paid search campaigns to maximize outreach and engagement.
- Lead the planning, setup, and management of digital advertising campaigns using tools such as Google Ads, Facebook Advertising, and other paid media platforms to generate high-quality driver leads.
- Utilize SEO tools, web analytics reporting and other analytics platforms to monitor campaign performance, identify opportunities for optimization, and report on key metrics.
- Drive conversion optimization efforts by analyzing user behavior data and implementing strategies to improve application rates and campaign ROI.
- Manage content creation including graphic design and content management for social media platforms to build brand awareness and engagement.
- Collaborate with cross-functional teams on marketing automation initiatives, website updates, keyword research, and performance marketing campaigns that support driver recruitment goals.
- Lead social media management efforts by creating compelling social media advertising campaigns that resonate with target audiences across platforms such as Facebook, LinkedIn, and Instagram.
- Ensure compliance with digital marketing best practices while continuously testing new channels or tactics to stay ahead in the competitive landscape of driver recruitment.
Experience
- Proficient Tenstreet skills and knowledge preferred.
- Strong knowledge of driver qualification rules, applicant tracking systems (such as Tenstreet), and data analysis.
- Proven experience in digital marketing campaign setup, execution, and optimization across various platforms including , Facebook Advertising, SEM, and paid advertising campaigns.
- Familiarity with Department of Transportation (DOT) regulations and commercial driver hiring hurdles.
- Demonstrated ability in conversion optimization techniques backed by data-driven insights to improve lead generation outcomes.
- Proficiency in content creation and graphic design tasks.
- Experience managing social media advertising campaigns with a focus on performance marketing metrics.
- Knowledge of HTML, CSS, JavaScript for website updates and troubleshooting; familiarity with marketing automation tools is a plus.
Join us as we lead innovative driver recruitment initiatives through strategic digital marketing! This role offers an energetic environment where your expertise will directly impact our growth trajectory while working with a passionate team committed to excellence in all aspects of digital outreach.
Venture Express, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetic information. In addition to federal law requirements, Venture Express, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
Pay: $90,000.00 - $100,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
