Department: Product Management
Location: Wahoo HQ - Atlanta, GA
Reports to: Sr. Vice President, Product Management
The Category Director of Running is a critical, highly strategic leadership role responsible for the athlete experience across the entire running product portfolio, including hardware, software, and the integrated ecosystem. You will be the driving force of the Running Category, defining the 3-5 year vision, strategy, and roadmap to establish Wahoo as a global leader in smart running fitness and training. This role requires a blend of visionary product leadership, commercial acumen, and a deep understanding of the endurance running community.
What You’ll Do
In this role, your key responsibilities are:
- Vision & Strategy: Define, own, and execute the long-term vision, strategy, and product roadmap for the entire Running Category, ensuring alignment with Wahoo’s overall mission and business goals.
- Product Leadership: Oversee the full product lifecycle for running products from concept and user research through development, launch, and end-of-life.
- Cross-Functional Leadership: Serve as the primary driver for the Running Category, leading and coordinating efforts across Engineering, Marketing, Sales, Operations, and Finance to ensure successful product development and market execution.
- Market Analysis & Business Case: Conduct in-depth market analysis, competitive assessments, and user research (qualitative and quantitative) to identify opportunities and build robust, data-driven business cases for new products and features.
- Team Development: Lead, mentor, and grow the cross functional team within the Running Category, fostering a culture of high performance, innovation, and user-centric design.
- Go-To-Market (GTM) Strategy: Collaborate with Marketing and Sales teams to develop compelling product narratives, packaging, pricing, and launch strategies that ensure competitive positioning, maximum impact, and adoption by athletes globally.
What We’re Looking For
We’d love to hear from you if the following describes you:
- Minimum of 8+ years of progressive experience in Product Management, with at least 3-5 years in a senior leadership role (Director or Category/Group Lead) managing a full product portfolio.
- Proven track record of defining and launching innovative, commercially successful consumer electronic products or fitness technology platforms.
- Deep passion for and expert knowledge of the endurance running and fitness industry.
- Exceptional leadership and communication skills, with demonstrated ability to influence and drive alignment across executive leadership and diverse cross-functional teams.
- Ability to work in a fast-paced, constantly innovating environment, demonstrating comfort with ambiguity and a bias for action.
- At Wahoo, our employees call themselves Wahooligans. To be a Wahooligan means to be driven by the purpose of building the better athlete in all of us. It means to be inspired by the vision of being THE global leader in smart fitness and training. It means operating by a core set of values that include having fun, challenging the status quo, supporting each other, taking ownership of your work, delivering results, and always doing the right thing!
