Overview
Are you a creative, trend-driven storyteller with a passion for building brands through social media? We're looking for an energetic and motivated Social Media Manager to lead our social media presence, grow our online community, and create engaging content that drives brand awareness and customer engagement. This role is perfect for someone who thrives in a fast-paced environment, understands the latest social media trends, and knows how to turn creative ideas into high-performing content. Join our team and help shape the voice of our brand across today's most influential digital platforms.
Responsibilities
- Develop and execute a comprehensive social media strategy aligned with company goals and brand identity.
- Plan, create, schedule, and publish engaging content across platforms including Instagram, TikTok, Facebook, LinkedIn, X (Twitter), YouTube, Pinterest, and emerging platforms.
- Manage the company's social media calendar, ensuring consistent posting and timely content delivery.
- Collaborate with the in-house content creator and marketing team to develop high-quality photo and video content.
- Monitor social media trends, viral content, and platform updates to keep the brand relevant and competitive.
- Engage with followers by responding to comments, messages, and community interactions in a timely and professional manner.
- Analyze social media performance using platform analytics and third-party tools to track KPIs, identify trends, and optimize future content.
- Develop creative campaign ideas for product launches, promotions, influencer collaborations, giveaways, and seasonal campaigns.
- Coordinate influencer and creator partnerships by assisting with outreach, campaign execution, and performance tracking.
- Write compelling captions, calls-to-action, and social copy that align with the brand voice.
- Stay informed on competitor activity and industry trends to identify new growth opportunities.
- Assist in developing user-generated content (UGC) campaigns and encourage community participation.
- Maintain brand consistency across all social media channels while continuously testing new content formats to maximize reach and engagement.
Experience
- Proven experience managing social media accounts for businesses or brands across multiple platforms.
- Strong understanding of social media algorithms, audience growth strategies, and platform best practices.
- Experience creating engaging short-form video content and understanding what performs well on platforms like TikTok, Instagram Reels, and YouTube Shorts.
- Proficiency with social media management platforms such as Later, Buffer, Hootsuite, Sprout Social, or similar scheduling tools.
- Experience using Canva and Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, or equivalent) is highly desirable.
- Strong photography and videography knowledge is a plus.
- Excellent copywriting and communication skills with the ability to adapt messaging for different audiences and platforms.
- Experience analyzing social media metrics and turning insights into actionable improvements.
- Familiarity with influencer marketing, community management, and user-generated content strategies.
- Basic knowledge of paid social advertising on platforms such as Meta, TikTok, or LinkedIn is considered an asset.
- Ability to work independently while collaborating effectively within a fast-paced startup environment.
- Passion for social media, creativity, storytelling, and staying ahead of digital trends.
Join our growing team and play a key role in building a brand that connects with audiences through authentic, engaging, and innovative social media content. This paid position offers the opportunity to make a direct impact on our company's growth while advancing your career in one of the fastest-evolving areas of digital marketing.
Pay: From $41,600.00 per year
Work Location: In person
