The Manager, Global Marketing Batteries, is a brand manager and steward responsible for globally supporting and driving the 4Ps (product, packaging, pricing and placement), including helping to develop overall Product Strategies for the Batteries Portfolio, leading and assisting product innovation via the Marketing Cycle Plan, and assisting on sourcing, claims, packaging and other elements to achieve profit, sales, brand and share goals.
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Help in development and deployment of product innovation in the Marketing Cycle plan for Batteries Portfolio
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Participate in setting the overall product strategy aligned with the brand strategy based on company, consumer, competitive, and marketplace dynamics
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Assist in development and execution of the 3-year innovation product cycle plan serving as a liaison to R&D to ensure alignment, technical capabilities, consumer claims development, substantiation, etc,.
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Lead product initiatives from initial scoping phase through the entire Stage Gate process until final implementation and delivery. Includes cross-functional team leadership, project management, financial reviews, key milestones and critical issues identification, leadership presentations and reviews, etc.
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Brand marketing skills in leading and driving collaboration to deliver annual global marketing plans that support product initiatives / key projects to include consumer rationale, supporting area assets, pricing strategies, marketing guidelines, trade selling stories, and more as outlined in the asset grid
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Partner with Consumer Insights team to understand consumer needs and perceptions as related to the sub-segment, trends, claims, product ideas, etc to inform Marketing plans.
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Develop and deliver engaging presentations as part of deployment process
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Partner closely with Legal and R&D to ensure sourcing/performance/claims/messaging are accurate
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Demonstrate an on-going understanding of battery business via analysis through key tools. Understand competitive intelligence and changing marketplace dynamics for input into global strategies.
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Serve as a key knowledge expert and resource for batteries and associated projects and respond with a sense of urgency to priority internal and external ‘customer’ requests. Seek to build knowledge and internal relationships to assist in responsiveness.
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Facilitate communication between Global and Activation by developing strong relationships with Activation Colleagues through regular contact, securing appropriate feedback on cycle plans, asset grid, claims, visibility etc.
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Track competitive updates for respective sub-segment (packs/claims/performance/pricing) in key markets and provide updates to Category Batteries Team
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Perform additional duties as assigned
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4-year degree or equivalent experience with an emphasis on Business, Marketing; MBA preferred
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3-5 years of CPG brand marketing experience required
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English proficiency required
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Strong 4P marketing experience (Packaging, Product, Pricing, & Placement)
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Strong experience in brand marketing and product innovation and development – Stage Gate experience preferred
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Strategic thinking and critical skills in terms of marketing cycle plans, claims, innovation
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Outstanding project management skills with the ability to handle multiple projects and meet cost, quality, and schedule expectations
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Excellent written, verbal, and presentation skills
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Strong ability to think critically and analytically
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Demonstrated experience in ability to influence and build relationships
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High ability to take initiative and self-direct
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Ability to effectively work cross-functionally and communicate to internal and external teams
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Produce high-quality work in a fast-paced dynamic environment
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Proactive and solution-oriented with a strong sense of urgency
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Excellent organizational and time management skills
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Proficient in Microsoft Excel, Word, and PowerPoint
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Nimble and agile approach to adjust to changing consumer preferences and business strategies
