Job Overview
The Marketing Coordinator will coordinate all marketing efforts for Glow Midwifery & Wellness, including digital marketing, social media, content creation, advertising, community engagement, and brand development. This role is ideal for someone who is organized, creative, proactive, and passionate about women’s healthcare and patient‑centered care.
You will be responsible for executing a cohesive marketing strategy set by the Clinical Director that increases brand awareness, drives appointment bookings, and strengthens our presence in the Kansas City area.
About Glow Midwifery & Wellness
Glow Midwifery & Wellness is a midwife‑led women’s health and wellness clinic providing personalized prenatal care, gynecology, hormone therapy, weight‑loss support, IV therapy, and postpartum care. We believe in longer visits, deeper relationships, and compassionate care that supports women through every stage of life.
We’re growing — and we’re ready to bring on a dedicated Marketing Coordinator to elevate our brand, expand our reach, and help more women discover the care they deserve.
Position Information
Work Location: The contractor is required to reside in the Kansas City metro area with the ability to work from home. There may be occasional requirements to attend meetings in person.
Employment Type: 1099 Contractor - 12-month renewable contract
Reports To: Practice Owner / Clinical Director
Digital Marketing & Advertising
- Manage Google Ads, including updating headlines, descriptions, assets, keywords, and audience segments
- Track performance metrics for website, Google Ads, and social media accounts through monthly reports
Social Media Management
- Plan, create, and schedule content on Instagram and Facebook
- Engage with followers, respond to messages, and grow community presence
- Develop educational, promotional, and storytelling content that attract new patients
Website & SEO
- Update website content, SEO data, and create new pages as requested
- Implement SEO best practices to improve rankings
Content Creation
- Write email newsletters, website copy, social media copy, and patient education materials
- Create graphics, reels, and promotional assets
- Maintain consistent brand voice and messaging
Brand & Community Engagement
- Represent Glow Midwifery at local events, partnerships, and community outreach coordinate the development of event promotional materials
- Build relationships with local businesses, doulas, birth workers, and wellness partners
- Support reputation management and review generation
Operational Marketing Support
- Manage marketing content calendar and promotional campaigns
- Assist with patient communications and nurture sequences
- Support new service launches and seasonal promotions
- Track performance metrics for website, Google Ads, and social media accounts through monthly reports
Qualifications
- 1+ years of experience in marketing, preferably in healthcare, wellness, or service‑based industries
- Knowledge of prenatal, postpartum, or women’s wellness topics
- Strong writing, editing, and storytelling skills
- Experience with social media management and content creation
- Proficient in using Canva for graphic design
- Experience using Squarespace or similar website content management system
- Experience using Mailchimp or similar email automation system
- Familiarity with Google Ads and basic analytics
- Understanding of SEO and website content optimization
- Ability to manage multiple projects and deadlines
- A creative eye for design
- Basic photography or videography skills using a camera or smartphone
- Comfortable working in a small, mission‑driven team with an entrepreneurial mindset
- Passion for women’s health, wellness, or patient‑centered care
Pay: $20.00 - $25.00 per hour
Benefits:
Work Location: Hybrid remote in Overland Park, KS 66223
