Sales Director - Home Builder
Sales Director - Home Builder
Position Overview
We are seeking an experienced Sales Director to lead and grow the new-home sales organization for a fast-moving residential builder. This leader will develop and execute sales strategy, drive revenue and margin performance, build high-performing sales teams, and partner closely with marketing, production, and design to deliver exceptional customer experiences and strong close rates across spec, quick-move-in, and presale communities.
Key Responsibilities
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Define and implement the sales strategy and annual sales plan to achieve revenue, margin, and absorption targets across product lines and communities.
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Lead, coach, and develop a team of area sales managers, community sales consultants, and closing coordinators; set clear goals, KPIs, and accountability.
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Manage the full sales lifecycle from lead generation and model home presentations through contract negotiation, closing, and customer onboarding.
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Collaborate with marketing to optimize lead generation, digital presence, show homes, community events, and incentives to maximize traffic and conversion.
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Partner with construction, purchasing, and operations teams to align product availability, delivery timelines, options/pricing, and trade partner coordination.
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Analyze market conditions and competitor activity to inform pricing, product positioning, and product mix decisions within communities.
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Oversee CRM usage, pipeline management, forecasting, and weekly/monthly reporting to senior leadership; ensure accurate sales analytics and projections.
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Design and implement training programs for sales staff on sales process, product knowledge, compliance, and customer service best practices.
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Manage customer relationships and the overall buyer experience, including warranty and after-sales processes to maintain high customer satisfaction and referral rates.
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Recruit, interview and hire top sales talent; create compensation plans and incentive structures that drive performance and retention.
Qualifications
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8+ years of progressive sales experience in residential construction or home building, with at least 3 years in a leadership or director-level role.
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Proven track record of meeting or exceeding revenue and margin targets in a production or community homebuilding environment.
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Strong knowledge of new-home sales processes including model home sales, spec/inventory management, presales, and option/pricing strategies.
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Demonstrated experience building and managing high-performing sales teams, coaching managers and individual contributors.
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Excellent negotiation, presentation and interpersonal skills with the ability to build relationships with customers, trade partners and internal stakeholders.
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Experience with CRM systems (e.g., Salesforce, Buildertrend, or similar) and strong analytical skills for forecasting and reporting.
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Comfortable working cross-functionally with construction, product development, marketing and finance to drive results.
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Bachelors degree in Business, Marketing, Construction Management or related field preferred; equivalent combination of education and experience accepted.
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Valid drivers license and ability to travel between communities as required.
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Nice-to-have: deep local market network, experience with P&L responsibility, bilingual skills, and certifications or training in construction or real estate sales.
Benefits
Vacation/PTO
Medical
Dental
Vision
401k
Bonus
Relocation
Telecommute
For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa. This job was first posted by CyberCoders on 07/17/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.Everforth CyberCoders is proud to be an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, status as a crime victim, disability, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications, and a virtual recruiter as part of the application process. A human recruiter reviews all results. Click here for details on our virtual recruiter . Everforth CyberCoders will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. Everforth CyberCoders is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. Individuals needing special assistance or an accommodation while seeking employment can contact a member of our Human Resources team at
[email protected] to make arrangements.
