Description:
Role Overview:
We are seeking a highly motivated and creative Social Media Specialist to drive brand awareness, engagement, and growth across digital platforms. This individual will play a key role in developing and executing strategic social media campaigns, with a strong emphasis on short-form video content (TikTok, Instagram Reels) and real-time brand storytelling.
This role will also support Apex’s broader creative and branding efforts, including graphic design, digital design, print media, flyers, promotional materials, and maintaining a cohesive visual identity across platforms.
This role will work cross-functionally with leadership and operations to bring the Apex brand to life through compelling, data-driven content and creative marketing materials.
Key Responsibilities:
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Develop, launch, and optimize end-to-end social media campaigns aligned with brand and business objectives
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Shoot, edit, and produce high-quality video content for TikTok, Instagram, and other platforms
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Manage content calendars and ensure consistent, strategic posting cadence
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Leverage platform analytics, insights, and performance metrics to refine content strategy and improve engagement (KPIs: reach, impressions, conversion, follower growth)
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Identify and capitalize on trending content, audio, and platform algorithms to maximize visibility
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Collaborate with leadership and internal teams to execute brand storytelling and campaign initiatives
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Support broader digital marketing efforts, including SEO, brand positioning, and online reputation management
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Assist in building and maintaining a cohesive brand voice and visual identity across all channels
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Create and support the development of flyers, advertisements, promotional materials, presentations, social media graphics, and other branded content
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Demonstrate an understanding of graphic design, digital design, and print media and how each supports the overall brand
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Assist with creating materials for both digital and print distribution
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Maintain consistency in branding, design, messaging, fonts, imagery, and overall visual presentation
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Collaborate with leadership to develop creative concepts and visual assets for events, campaigns, announcements, recruitment, and community initiatives
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Stay current on design trends, social media trends, and emerging creative platforms and tools
Requirements:
Qualifications:
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Bachelor’s degree in Marketing, Communications, Graphic Design, or related field preferred
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2–4 years of experience in social media management and digital marketing
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Proven experience building and executing successful social media campaigns
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Strong understanding of content strategy, audience targeting, and engagement tactics
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Working knowledge of graphic design, print media, digital design, and branding
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Experience creating flyers, digital graphics, promotional materials, and other marketing collateral
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Working knowledge of SEO principles and digital marketing funnels
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Proficiency in video editing and design tools (CapCut, Adobe Creative Suite, Canva, etc.)
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Experience using analytics tools (native platform insights, Google Analytics, etc.)
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Portfolio of creative work demonstrating social media, graphic design, branding, video, or digital content preferred
Ideal Candidate:
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Creative thinker with a strong eye for branding, storytelling, and visual content
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Has a strong understanding of graphic design, print media, digital design, and visual branding
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Able to take an idea and turn it into a professional, engaging, and visually compelling finished product
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Data-driven and comfortable making decisions based on performance metrics
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Highly organized with the ability to manage multiple campaigns and creative projects simultaneously
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Comfortable working in a fast-paced, collaborative environment
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Proactive, innovative, and aligned with a high-performance, service-driven culture
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Someone who can help drive the creative direction of Apex’s flyers, branding, social media, and overall visual presence
