We’re looking for a passionate and endlessly curious strategist who loves a challenge and to challenge others. This person should find daily energy from digging into and challenging briefs, understanding consumer trends and business impact near-term and long-term, loves social listening and helping brands find their place in culture. They should not only be resourceful in their everyday tasks for the brand they serve but also seek opportunities to be collaborative in their problem-solving strategies.
The VP will report to the SVP, Strategy.
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Responsible for identifying the best and right audiences tied to business- objectives, acting and challenger and provocateur to briefs, considering growth opportunities and risks
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Connector between brand objectives & strategies and who/what/how to think about the consumer and how it can relate to media strategy in current and future culture.
- Be a GREAT storyteller in the room: Elevate the quality of storytelling by effectively representing strategy work to clients, enhancing narrative impact and engagement
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Drive best in class insight, data-informed strategies for a specific brand under a portfolio via strong data synthesis and analysis
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Be a key driver of annual comms planning, providing a POV beyond media planning (e.g. creative/comms/culture/content) to produce business results for a brand
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Partner closely with creative agencies to ensure alignment and that media has a strong seat at the table
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Identify opportunities for a brand to connect in culture
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Design and implement strategic standards that promote greater consistency and excellence
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Translate consistency of audience & channel strategy from National to Local
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Work closely with Audience Strategy, Planning, Content and DPS Leads at the agency and in partnership with Integrated Media & Communications & Audience Planning clients.
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Work alongside the SVP to build senior client relationships and foster vision setting discussions
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10+ years of relevant experience in connections planning; strategic planning; comms planning; or media strategy in an Integrated Agency Team capacity or matrixed media company.
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Experience working directly with C-suite clients
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Excellent oral and written communication skills – need for storytelling ability is critical
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Deep experience leading a team of thinking outside the box when it comes to consumer journeys, and connections planning
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Ability to collaborate & lead cross-functionally with many stakeholders
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Deep experience disrupting culture with connections plans that seek attention.
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Should be seen as an expert in the field of strategy
