Experience: Director
Salary: $140,000 - $190,000 per year
Job Details
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Senior Director of Marketing – Nutritional Supplements
We’re looking for a strategic, creative, and performance-driven Director of Marketing to lead and scale our marketing efforts across multiple channels in the fast-growing nutritional supplements space. This role will oversee a growing in-house creative and marketing team (currently 6 people) and drive customer acquisition, retention, brand growth, and revenue across our portfolio of products including vitamins, protein, pre-workout, wellness supplements, and more.
The ideal candidate understands modern DTC marketing, thrives in a fast-paced environment, and has deep experience across lifecycle marketing, paid media, influencer partnerships, and social growth.
Responsibilities
Lead and manage the internal marketing and creative team, including designers, content creators, media buyers, and lifecycle marketers
Develop and execute integrated marketing strategies focused on customer acquisition, retention, and brand awareness
Own performance across key channels including:
Email marketing
SMS marketing
Influencer and affiliate marketing
Paid social and paid media
TikTok, Instagram, and emerging social platforms
Build and optimize lifecycle marketing campaigns to increase LTV, retention, and repeat purchases
Oversee creative strategy and content direction for ads, landing pages, social media, and product launches
Collaborate with leadership on growth initiatives, campaign planning, budgeting, and forecasting
Analyze campaign performance and KPIs to continuously improve ROAS, CAC, conversion rates, and customer engagement
Identify new marketing opportunities, trends, creators, and acquisition channels within the health and wellness industry
Manage external agencies, freelancers, influencers, and strategic partners as needed
Help scale systems, processes, and team structure as the company continues to grow
Qualifications
5+ years of marketing leadership experience, preferably within DTC, eCommerce, health & wellness, supplements, fitness, or consumer products
Proven experience managing and growing marketing teams
Strong understanding of:
Email & SMS platforms (Klaviyo, Postscript, Attentive, etc.)
Paid media platforms (Meta, TikTok, Google, YouTube)
Influencer and creator partnerships
Organic social growth strategies
Deep knowledge of TikTok and Instagram marketing trends and content strategies
Experience scaling customer acquisition campaigns with measurable ROI
Strong analytical mindset with the ability to interpret data and make strategic decisions
Excellent communication, leadership, and project management skills
Ability to thrive in a fast-moving entrepreneurial environment
Preferred Qualifications
Experience in the nutritional supplements, fitness, wellness, or sports nutrition industry
Familiarity with subscription-based eCommerce models
Experience working with UGC creators and performance creative testing
Knowledge of Shopify and DTC eCommerce ecosystems
A bit about us:
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At our core, we’re passionate about helping people perform at their highest level — in the gym, at work, and in everyday life. We are a fast-growing health and wellness brand focused on creating high-quality nutritional supplements that support performance, recovery, energy, and overall wellness.
From protein powders and pre-workouts to vitamins, hydration, and daily health essentials, our products are designed for people who want real results without compromising on quality. We believe supplements should be effective, transparent, and backed by ingredients you can trust.
Our team is made up of marketers, creators, athletes, and innovators who are obsessed with building a brand that connects with today’s consumer. We move fast, think creatively, and constantly push the boundaries of digital marketing, social media, and eCommerce growth.
As we continue to scale, we’re building a culture centered around performance, collaboration, innovation, and accountability. We’re looking for driven individuals who want to make an impact, grow with us, and help shape the future of the supplement industry.
Why join us?
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Competitive salary + performance incentives
Opportunity to help shape and scale a rapidly growing brand
Collaborative and entrepreneurial work environment
Career growth and leadership opportunities
Employee discounts and wellness perks
#marketing #campaigns #brand-strategy #growth #tier2
