More Than Sales. More Than Training. This Is Leadership.
At Anytime Fitness, we don’t simply sell memberships, we create the first step in someone’s journey toward a stronger, healthier, more confident life.
The Fitness Manager is a leadership role focused on personal training excellence, team development, and driving measurable results on the fitness floor. You will lead and develop the training team, deliver exceptional coaching to members, and own key components of revenue performance and client success.
This is not a front desk job.
This is not just a trainer position.
This is leadership in motion.
If you are driven, coachable, confident in conversation, and passionate about making measurable impact, we want to meet you.
Key Responsibilities
Training & Member Results
- Conduct fitness consultations, assessments, and goal-setting sessions
- Design individualized training programs aligned with client goals and lifestyle
- Deliver one-on-one and small group training sessions safely and effectively
- Provide consistent accountability, motivation, and progress tracking
- Offer foundational nutrition guidance to support fitness goals
- Teach proper exercise technique, spotting, and progression strategies
- Participate in social media and marketing initiatives
Trainer Leadership & Development
- Lead, mentor, and develop the personal training team
- Provide coaching, feedback, and performance accountability
- Support onboarding and continued development of trainers
- Run team meetings and skill-development sessions
- Ensure programming quality, safety standards, and consistent client experience
- Help trainers improve sales conversations, retention, and client results
- Foster a positive, high-performance, team-first culture
Revenue & Sales Execution
- Conduct engaging fitness consultations and program recommendations
- Present training options clearly and confidently
- Execute KPIs including leads, appointments, show rates, closing percentage, and training attachment
- Maintain consistent follow-up with prospects and existing members
- Manage pricing discussions and client commitments with professionalism
- Drive client retention through relationships and measurable progress
- Lead overall training revenue growth and team performance
Operations & Leadership
- Support daily club operations alongside leadership team
- Deliver a high-level front desk and member experience
- Maintain cleanliness, organization, and facility standards
- Utilize CRM and fitness software to track metrics and activity
- Collaborate with team members to enhance the overall member experience
- Assist with community outreach and partnerships
- Model professionalism, accountability, and leadership standards
What We’re Looking For
- Passion for helping people improve their lives
- Strong communication and interpersonal skills
- Proven ability to lead and influence others
- Confidence paired with integrity
- Organized, detail-oriented, and accountable
- Team-oriented mindset with leadership presence
- Self-motivated with a growth mentality
- Reliable and punctual
What We’re Not Looking For
- Individuals seeking a “clock-in, clock-out” role
- Poor follow-up or inconsistent execution
- Avoidance of performance or pricing conversations
- Chronic lateness
- Ego-driven behavior
- Average effort
Qualifications:
- Personal Training Certification (REQUIRED)
- CPR/AED Certification
- First Aid Certification
- Group Fitness Certification (preferred)
Education and Experience
- Bachelor’s degree in Kinesiology Or Business
- 2–4 years of relevant experience (fitness, sales, leadership) OR
- Equivalent combination of education and experience
- Prior experience leading or mentoring trainers strongly preferred
Technical Skills
- Google Workspace
- Microsoft Office
- CRM or fitness management software
Physical Requirements
- Ability to lift and move up to 100 lbs
- Comfortable standing, walking, kneeling, climbing, and spotting clients
Work Environment
- On-site position (not remote)
- Flexible schedule including evenings and weekends
- Full-time and part-time opportunities available
Benefits (Full-Time Eligible)
- Hourly + Commission
- 401(k) with company match
- Paid time off
- Employee membership and product discounts
- Performance-based Bonus earning potential
Pay: $55,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Employee discount
- Health insurance
- Paid time off
Application Question(s):
- Why are you interested in working at Anytime Fitness?
- Are you available to work weekends?
Experience:
- Personal training: 2 years (Required)
Language:
License/Certification:
- CPR Certification (Required)
- Certified Personal Trainer (Required)
Work Location: In person
