About the Program
We are seeking an experienced Marketing Subject Matter Expert (SME) to support the development of an AI for Marketing learning program designed for marketing professionals.
The program focuses on how generative AI can be practically applied across marketing activities, including audience research, content development, campaign planning, customer engagement, and marketing operations. The SME will bring real-world marketing expertise and hands-on experience using AI to help ensure the learning content is practical, relevant, and aligned with current industry practices.
Key Responsibilities
- Provide subject matter expertise across marketing strategy, digital marketing, brand management, content strategy, customer experience, and marketing analytics.
- Review and validate learning content, examples, scenarios, activities, and assessments for accuracy and industry relevance.
- Provide practical examples of how generative AI is being used in real-world marketing workflows.
- Demonstrate AI-enabled marketing use cases such as audience research, content creation, campaign planning, customer communication, and marketing analysis.
- Help identify realistic business scenarios and workflows that marketing professionals can apply in their day-to-day work.
- Provide guidance on evaluating AI-generated content for accuracy, brand alignment, quality, and effectiveness.
- Ensure content reflects responsible and ethical use of AI in marketing.
- Collaborate with instructional designers and content development teams to translate industry expertise into engaging learning experiences.
- Review and provide feedback on draft content and recommend improvements based on current marketing practices and industry trends.
Required Expertise
- Strong professional experience in marketing strategy and execution.
- Expertise in one or more of the following areas:
- Marketing Strategy
- Digital Marketing
- Brand Management
- Content Strategy
- Customer Experience
- Marketing Analytics
- Marketing Operations
- AI-enabled Marketing Workflows
- Demonstrated experience using generative AI or AI-powered tools in marketing operations.
- Experience leading or contributing to marketing transformation or AI adoption initiatives.
- Strong understanding of both strategic marketing and day-to-day marketing execution.
- Ability to demonstrate practical AI workflows and use cases rather than discussing AI only at a theoretical level.
- Strong communication and collaboration skills.
- Ability to provide clear, actionable feedback to content and instructional design teams.
Preferred Background
Candidates with experience in the following industries are preferred:
- Technology
- Professional Services
- Retail
- Consumer Products
- Healthcare
- Financial Services
Preferred Job Titles / Backgrounds
We are particularly interested in professionals with backgrounds such as:
- Chief Marketing Officer (CMO)
- VP of Marketing
- Director of Digital Marketing
- Director of Marketing Operations
- Marketing Strategy Director
- Brand Director
- Growth Marketing Leader
- AI Marketing Consultant
- Marketing Transformation Consultant
- Senior Marketing Strategist
Pay: $50.00 - $60.00 per hour
Work Location: Remote
