POSITION SUMMARY
The Director of Advancement Marketing & Communications leads all facets of Advancement marketing and communications – alumni and parent engagement, annual fund, donor relations, and leadership giving. The director provides strategic thinking, management, and execution of fundraising and engagement communications, including print and digital channels. They are responsible for developing and executing an integrated, strategic communications effort that builds support for the Academy and its ambitious funding priorities, and strengthens and deepens the Academy’s relationships with its alumni and parent community. In addition, the director will ensure consistent and cohesive branding across all communications from all offices/departments, and may be given responsibility for supporting the marketing and communication efforts of other Academy offices/departments, such as college counseling.
The Director of Advancement Marketing and Communications position is exempt and an administrative staff position.
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES
-
Lead the creative direction, content creation, and production of the Academy’s alumni magazine (print, bi-annual) and alumni newsletter (digital, monthly).
-
Collaborate on the strategy and lead the creative direction, content creation, and production of fundraising communications, including appeals and donor stories
-
Collaborate on the strategy and lead the creative direction, content creation, and production of engagement communications, including invitations, programs, social media posts, and event webpages.
-
In conjunction with Advancement colleagues, maintain a comprehensive calendar of Advancement communications for engagement and fundraising.
-
Develop content for websites and social media to strategically engage constituent groups.
-
Work in collaboration with external freelance writers, designers, photographers, videographers, and printers to produce print and digital publications. Use data to drive recommendations and decisions about marketing strategies and tactics.
-
Other duties and nights/weekends as assigned/needed by Director of Marketing & Communications including, but not limited to, alumni events such as Cardinal & White Day and Reunion.
QUALIFICATIONS
-
A bachelor's degree with 5+ years of relevant experience.
-
Excellent project management and organizational skills.
-
Ability to establish priorities, meet deadlines, and juggle multiple projects concurrently.
-
Ability to work as part of a team as well as independently.
-
Comprehensive understanding of best-in-class marketing programs and media.
-
Excellent interpersonal, verbal, and written communication skills.
-
Experience briefing and providing creative direction to writers, designers, photographers, and videographers.
-
Ability to interact professionally with all members of the Academy community, including faculty, staff, students, parents, and external vendors.
-
Proficient in Microsoft Office (PowerPoint, Word, Excel), G Suite, and digital communication tools (Adobe Creative Suite, Facebook, Instagram, LinkedIn, Vimeo, YouTube, Canva)
-
Prior experience working in or a deep understanding of Advancement function at independent school or college is strongly preferred.
-
Successful completion of a criminal records background investigation.
HOURS Monday – Friday, typically 8:30 am to 5:00 pm. Nights and weekends may be required on a rare occasion.
SUPERVISION RECEIVED - Reports to the Director of Marketing & Communications.
The Governor’s Academy, the oldest boarding school in New England, inspires and engages inquisitive students in grades nine through twelve. Our 456-acre campus is located thirty miles north of Boston and five miles south of Newburyport, a classic New England coastal town. Govs has approximately 400 students and 150 employees.
Govs faculty and staff are committed to creating and cultivating an intentionally diverse and inclusive community that allows students to learn from each other’s unique backgrounds and experiences, discover their passions, find and use their distinctive voices, and achieve academic and co-curricular excellence. We welcome applications from candidates of all backgrounds.
Adults in our community are professionals who appreciate individuality, collaboration, and service to others— all so that we can go far together.
STATEMENT OF SCHOOL VALUES
As an educational community, the Academy has an administration, a faculty, and a student body committed to learning. We pursue this commitment in a dynamic environment that fosters lifelong intellectual independence, responsibility, teamwork, service, and respect for others. We are committed to creating and maintaining a diverse and inclusive community that is physically and emotionally healthy.
In order to provide equal employment and advancement opportunities to all individuals, employment decisions at the Academy are based on merit, qualifications, and skills. The Academy is committed to a policy of non-discrimination for all employees and qualified applicants and strives to promote equity in all areas of employment. The Academy is committed to ensuring that employment decisions are made without regard to race (including traits historically associated with race, such as protective hairstyles), color, sex, pregnancy, childbirth or related medical conditions, age, religion, national origin, ancestry, sexual orientation, gender identity, physical or mental disability, veteran status, military service, application for military service, genetic information, or any other characteristic protected by applicable law (“Protected Characteristics”). The Academy will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
This commitment is evident in all aspects of our employment practices and policies, including recruiting, hiring, selection, job assignment, promotion, compensation, discipline, termination, and access to benefits and training.
Any employees or qualified applicants with questions or concerns about any type of discrimination in the workplace are encouraged to bring these issues to the attention of their immediate supervisor or the Human Resources Office. Employees can raise concerns and make reports without fear of reprisal. Retaliation against an individual for making a good faith report of discrimination is unlawful and is strictly prohibited by the Academy. Anyone found to be engaging in any type of unlawful discrimination or retaliation in violation of this policy will be subject to disciplinary action, up to and including termination of employment.
*** Nothing in this Job Description restricts The Governor’s Academy’s right to assign or reassign duties and responsibilities to this position at any time. This position is at will, which means that it can be terminated by the employee holding the position or by the Academy at any time, with or without notice or cause. ***
