Job Summary
Role Purpose
The Lead Nurturer & Marketing Coordinator is responsible for generating, nurturing, and converting marketing-generated opportunities into qualified sales opportunities while executing the company's marketing initiatives. This individual serves as the bridge between Marketing and Sales by ensuring every lead is captured, followed up, and developed while maintaining the marketing systems, literature, promotional inventory, and trade show logistics that support the commercial organization.
The goal of this position is to ensure no opportunity is missed while providing exceptional support to both customers and the sales team.
Primary Responsibilities
Lead Generation & Lead Nurturing (40-50%)
- Respond to all inbound website inquiries
- Enter new opportunities into the CRM pipeline from website submissions, trade shows, referrals, phone calls, and marketing campaigns
- Qualify inbound leads
- Assign lead status and priority
- Send requested literature, case studies, and technical information
- Conduct outbound follow-up calls and emails
- Execute drip campaigns and marketing automation
- Nurture leads until sales-ready
- Schedule appointments for Outside Sales/Wear Specialists
- Document all activities in CRM
- Maintain follow-up schedules to ensure no lead is forgotten
Quote Follow-Up & Opportunity Management
- Follow up on outstanding quotations
- Contact customers regarding pending proposals
- Identify objections preventing purchase
- Re-engage stalled opportunities
- Update opportunity stages in CRM
- Enter notes and next actions
- Coordinate with Outside Sales regarding customer feedback
- Identify projects that have been delayed versus lost
- Maintain forecast accuracy through timely CRM updates
Customer Re-Engagement
- Identify dormant customers
- Review purchasing history
- Reach out prior to seasonal buying cycles
- Execute reactivation campaigns
- Coordinate customer visits with Outside Sales
- Generate upsell and cross-sell opportunities
- Track re-engagement success
Marketing Coordination (40-50%)
Execute the marketing strategy.
Responsibilities include:
- Maintain promotional inventory
- Produce marketing literature
- Print marketing materials in-house
- Coordinate outside printing vendors
- Assembling customer packets
- Maintain digital marketing assets
- Update presentations
- Maintain current product literature
- Coordinate email marketing campaigns
- Support website content updates
- Assist with social media and digital marketing initiatives
Trade Show Coordination
- Coordinate trade show logistics
- Ship displays and booth materials
- Manage promotional giveaways
- Prepare literature
- Coordinate booth supplies
- Track trade show inventory
- Coordinate lead capture after events
- Execute post-show follow-up campaigns
Promotional Inventory & Sales Support
- Maintain promotional inventory
- Ship promotional items to customers and sales staff
- Assemble sales kits
- Coordinate sample requests
- Support Outside Sales with marketing materials
- Ensure sales representatives always have current literature
KPIs
Lead Management
- Website lead response time
- Lead-to-qualified opportunity conversion rate
- Number of qualified opportunities created
- Average follow-up time
- CRM completion rate
Opportunity Management
- Quote follow-up completion rate
- Quote conversion rate
- Number of reactivated opportunities
- Opportunities entered from marketing sources
- Pipeline accuracy
Marketing
- Trade shows completed successfully
- Marketing inventory accuracy
- Campaign execution deadlines met
Voice of the Customer
Responsibilities would include:
- Identify recurring customer pain points
- Report competitor activity
- Recommend new marketing content
- Suggest FAQ additions
- Identify common product questions
- Share trends with management to improve marketing campaigns and sales messaging and activities .
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
