Content Creator & Social Media Specialist
RelayWorks LLC
RelayWorks is a growing business services company providing personalized administrative, operational, and creative support to entrepreneurs, content creators, professionals, and small businesses.
We are looking for a Content Creator & Social Media Specialist who can help establish and grow the RelayWorks with us. This person will create educational and promotional content, engage with our online community, manage prospective client interactions, and help turn social media into a meaningful client acquisition channel.
Responsibilities
The Content Creator & Social Media Specialist will:
- Create, edit, and publish 3 high-quality social media posts per week
- Develop Reels, short-form videos, graphics, carousels, educational posts, advertisements, and other branded content
- Create informative content explaining virtual assistance, productivity, business operations, technology, and RelayWorks services
- Translate technical or business information into content that is simple, visually engaging, and useful to business owners
- Develop promotional campaigns for RelayWorks services and client offers
- Write engaging captions, calls to action, and promotional copy
- Manage Instagram DMs and respond professionally to prospective client inquiries
- Engage with comments, followers, small business owners, creators, and relevant accounts
- Identify promising leads from social media interactions and escalate qualified inquiries to management
- Maintain a consistent RelayWorks brand identity, voice, and visual style
- Review content analytics and use performance data to improve future content
- Help develop and execute an organic growth strategy
- Build content calendars and schedule posts consistently
- Stay current on platform trends and recommend new content opportunities
Experience Required
Candidates should have:
2+ years of relevant experience in content creation, social media management, digital marketing, brand development, community management, or a closely related field.
A Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, Business, Advertising, or a related field is required.
Candidates should have demonstrated experience organically growing social media accounts from the ground up, including developing an audience without relying primarily on paid advertising.
Applicants should be prepared to provide a portfolio or examples of accounts and content they have worked on, including measurable results where available.
Technical Skills & Tools
Candidates should have experience with tools commonly used for modern content production and social media management, including:
Adobe Creative Cloud: Photoshop, Illustrator, Premiere Pro, and/or other relevant Adobe applications for professional graphics, video, and creative production.
Canva: Creating branded social graphics, carousels, advertisements, presentations, templates, and other marketing assets.
CapCut or equivalent video-editing software: Editing Reels and other short-form video, including captions, transitions, audio, pacing, and platform-ready exports.
Instagram and Meta tools: Publishing content, scheduling, managing comments and DMs, reviewing analytics, and understanding audience performance.
Candidates should also be comfortable learning and working with project-management tools, cloud productivity suites, shared content calendars, analytics dashboards, and emerging AI-assisted creative tools as appropriate.
Professional Development Requirement
RelayWorks is committed to developing the professional skills of its team.
The selected candidate must be willing and able to successfully complete an applicable Adobe Certified Professional certification within 12 months of beginning employment with RelayWorks.
RelayWorks may incorporate certification progress into the employee's professional development plan and provide dedicated milestones for completion.
What We're Looking For
The ideal candidate is creative but also understands that content serves a business objective. They can create something visually appealing while considering:
Who is the audience? What problem are we addressing? What action should the viewer take? How does this contribute to brand awareness, engagement, or client acquisition?
Strong candidates will have excellent written English, visual judgment, attention to detail, organization, professional communication skills, and the ability to work independently.
Experience marketing to small business owners, entrepreneurs, professional services, or content creators is especially valuable.
How Success Will Be Measured
Success will be evaluated using a combination of content quality and business outcomes, including posting consistency, organic reach, engagement, audience growth, DM response quality, qualified inquiries, leads generated, content performance, brand consistency, and contribution to RelayWorks' overall growth.
The goal is not simply to post content. The goal is to build RelayWorks' online presence into a trusted brand that attracts and engages potential clients.
How to Apply
Please submit:
Resume
Content or social media portfolio
Examples of accounts you have helped grow
Relevant growth or engagement results
Brief introduction describing your experience and interest in RelayWorks
RelayWorks LLC
Your Operations. Our Priority.
Pay: Up to $100.00 per month
Benefits:
- Flexible schedule
- Referral program
Work Location: Remote
