Company Overview
Schmidtke Orthodontics is a well-established, privately owned orthodontic practice dedicated to creating beautiful smiles and fostering positive patient experiences. With a strong reputation for excellence and over 50 years of personalized care, we serve generations of families in our community, emphasizing quality, compassion, and community involvement.
Job Summary
We are seeking a dynamic and energetic Social Media and Marketing Coordinator to elevate our brand presence across digital platforms and in office. This paid position offers an exciting opportunity to craft engaging content, develop innovative marketing strategies, and monitor digital marketing performance. In addition, you will engage with patients by creating quarterly in-office contests. The ideal candidate will be passionate about social media management, content creation, digital marketing analytics and connecting with our patients to grow our practice.
Responsibilities
- Develop and implement creative social media marketing campaigns across platforms such as Facebook, Instagram, TikTok, and Twitter to increase brand awareness and engagement.
- Manage daily social media content creation including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
- Monitor social media analytics to evaluate campaign performance using tools like Google Analytics, Facebook Advertising Manager, Hootsuite, Buffer, and media performance analytics.
- Engage with followers through social listening and social media communication to foster relationships and enhance community interaction.
- Conduct keyword research and optimize content for SEO to improve online visibility.
- Coordinate with the team on branding initiatives and public relations efforts to maintain a consistent brand voice.
- Track digital marketing performance metrics regularly to refine strategies and maximize outreach effectiveness.
Requirements
- Proven experience in social media management with a strong portfolio of successful campaigns.
- Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
- Familiarity with social listening tools like Hootsuite or Buffer for managing multiple platforms efficiently.
- Knowledge of SEO best practices, Google Analytics, web analytics, and marketing online analytics.
- Ability to create compelling content writing for diverse audiences across various channels.
- Experience with Facebook Advertising and other paid social media campaigns.
- Strong understanding of digital marketing performance monitoring techniques including media editing tools such as video editing software.
- Excellent proofreading skills with attention to detail in branding consistency.
- Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
Join us as we harness the power of digital storytelling to express our individualism as one of the last remaining privately owned orthodontic practices ! This role offers an inspiring environment where your creativity will directly impact our practice’s growth while supporting your professional development in the vibrant field of digital marketing.
Pay: $21.00 - $25.00 per hour
Benefits:
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
Work Location: In person
