About the job
Company: Persist Brands
Job Title: Creative Strategist
Location: Remote. We encourage Global applicants
Employment Type: Full Time/ Contract
Reporting to: Marketing Head
About Persist Brands
Persist Brands is a fast-growing direct-to-consumer eCommerce company that builds and scales aggressive direct-response consumer brands across categories like apparel, beauty, wellness, and lifestyle. We combine performance marketing, creative testing, data analysis, and operational execution to turn consumer products into scalable offers.
We are a performance-driven company built around speed, data, creative testing, and operational execution. Our team launches and scales products through paid media, high-converting funnels, strong creative strategy, customer retention, and disciplined backend operations.
At Persist Brands, we move fast, test aggressively, and optimize constantly. We are looking for ambitious, resourceful, and highly accountable people who want to join a lean, growth-focused company where their work has a direct impact on revenue, customer experience, and long-term brand value.
The Role
We are hiring a Creative Strategist to lead the development of performance-driven creative strategy across paid social channels. This role is responsible for translating business goals and performance insights into scalable creative frameworks that drive customer acquisition.
Working closely with our Head of Marketing to create Content and Performance, you will own the strategic direction of creative for Meta and TikTok primarily, guiding concept development, briefing and scriptwriting and iterative testing across statics, GIFs and short-form video. This role sits at the intersection of strategy, performance marketing and creative execution, with a strong emphasis on UGC-driven content. Huge value add if you have experience as a UGC creator and are actively ready to be on-camera as the proof of concept creator for a concept before hiring creators when needed.
What You'll Do:
Creative Strategy Ownership
- Evolve creative strategy frameworks for paid social acquisition, based on the performance feedback across 10+ brands
- Translate performance data (creative-related KPIs), audience insights and brand positioning into actionable creative briefs
- Identify opportunities for scaling winning concepts and unlocking new creative angles
- Experience hiring creators, sourcing for whitelisting and reoptimizing pre-existing assets into conversion-driven ads
Creative Direction & Briefing
- Lead development of clear, high-quality creative briefs for internal teams and external creators
- Additionally, being able to craft easy to understand post-production briefs for an external video editing partner (experience working with overseas video editors is a bonus)
- Set direction and execute
- Hooks and messaging that holds the viewers attention
- Visual storytelling (b-roll shotlists, content sourcing, third party stock footage sites, etc)
- Creatives for TikTok that can then be multi-purposed to other paid channels (Meta, YouTube Shorts, Pinterest, Snapchat, etc)
- Ensure all creative aligns with both performance goals and brand voice (crafting ads that convert without impacting brand integrity)
UGC-Driven Concept Development
- Own ideation and execution of UGC-style ad concepts optimized for conversion
- Source creators that fit the specific angle and demographic that brief is for
- Develop content that balances native platform feel and performance-driven messaging
- Guide editors toward high-performing outputs
- Part of your role will be going through rounds of edits with our external video editing partner, so experience giving notes is important
Creative Diversity and Iteration
- Lead strategy and execution for scaling winning creatives, avoiding creative fatigue and expanding successful concepts into new formats
- Establish frameworks for concept variation, testing velocity and creative refresh cycles
Performance Integration
- Partner closely with existing acquisition and creative teams to analyze creative performance, inform future creative insights and identify trends and tangible takeaways to apply to net-new and expansion edits
- Use data to continuously refine strategy and improve ROI
- Take winning concepts and adapt them across various formats (statics, GIFs, video)
- Ensure each variation feels distinct to the platform and algorithm
Creative Systems & Operations
- Work with the Director of Content and Creator Performance to improve and scale creative workflows, briefing systems and pipelines
- Support a high-volume, test and learn creative environment
What We're Looking For:
- 5+ years of experience in DTC, paid social creative strategy, and/or UGC strategy
- Proven track record of developing high-performing paid social creative (case studies)
- Deep understanding of UGC-style content and platform-native trends (TikTok, Meta)
- Experience owning creative strategy, not just execution
- Strong ability to connect performance data to creative decisions
- Excellent communication and organizational skills
- Comfort operating in a fast-paced, iterative environment
Deal Breakers:
- 4 years experience in direct-response creative strategy for DTC brands
- Proven experience creating winning Meta and/or TikTok ads
- Strong understanding of consumer psychology and conversion principles
- Ability to generate large volumes of creative concepts quickly
- Experience working with media buyers and performance teams
- Strong copywriting and scripting ability
Note: Final compensation will be determined based on the candidate's qualifications, relevant experience, skills, location, internal equity, and other business-related factors.
Pay: From $2,500.00 per month
Application Question(s):
- How many years of experience to you have working with DTC brands?
Work Location: Remote
