The Social Media Manager will oversee content across Instagram, Facebook, LinkedIn, YouTube Shorts, and Reddit for multiple LAM-managed brands, professional associations, and national events.
This role goes beyond simply filling a content calendar. The Social Media Manager will be responsible for creating engaging, strategic content that builds brand authority, strengthens community, supports organizational goals, and maximizes the value of the content and expertise already available across LAM.
The ideal candidate should be equally comfortable writing a strong caption, identifying the best 30 seconds of a speaker interview, creating an engaging Reel, responding to a direct message, and spotting an industry conversation that could become our next great piece of content.
Key Responsibilities
What You’ll Do
- Manage day-to-day social media content across multiple LAM-managed brands and events.
- Create and maintain weekly and monthly social media calendars based on organizational priorities, campaigns, events, and audience interests.
- Write clear, engaging, and brand-appropriate social media copy.
- Design social graphics and carousels using Canva or similar platforms.
- Create and edit short-form video content for Instagram Reels, Facebook Reels, LinkedIn, and YouTube Shorts.
- Identify strong hooks, quotes, educational moments, and storytelling opportunities within interviews, presentations, testimonials, and event footage.
- Repurpose content across multiple platforms and formats to extend its reach and lifespan.
- Develop recurring content series that strengthen individual brand identities and provide ongoing value to audiences.
- Create content that supports discoverability through social search, traditional search, and emerging AI-driven platforms.
- Monitor direct messages, comments, mentions, tags, and Story interactions across active accounts every business day.
- Respond to routine questions and appropriately route inquiries that require assistance from another department.
- Engage with attorneys, members, speakers, sponsors, partners, and relevant industry accounts.
- Monitor Reddit and other social conversations for emerging topics, audience questions, and content opportunities.
- Participate appropriately and transparently in relevant Reddit communities when permitted.
- Support onsite social media coverage at select national events.
- Capture and organize photos, videos, speaker interviews, testimonials, and behind-the-scenes event content.
- Maintain an organized library of social media and video assets for future use and repurposing.
- Proofread and verify all content before publication, including spelling, grammar, names, titles, dates, locations, links, and event information.
- Monitor social media analytics and identify trends in reach, engagement, shares, saves, comments, video retention, website traffic, and follower growth.
- Prepare monthly social media performance reports with actionable insights and recommendations.
- Stay current on social media trends, platform changes, content formats, AI tools, and digital marketing best practices.
- Collaborate with the Marketing Manager, Chief Marketing Officer, and other departments to support broader marketing and organizational goals.
- Requirements
- 2+ years of professional social media, digital marketing, content creation, or related experience.
- Experience managing social media for a business, organization, agency, or multiple brands/clients.
- Strong writing, editing, spelling, grammar, and proofreading skills.
- Strong attention to detail and commitment to accuracy.
- Experience creating and editing short-form video content.
- Experience with Canva and video editing tools such as CapCut, Adobe Premiere, or similar platforms.
- Working knowledge of Instagram, Facebook, LinkedIn, and YouTube.
- Ability to manage multiple brands, priorities, and deadlines simultaneously.
- Strong organizational and time-management skills.
- Ability to work independently, take initiative, and follow projects through completion.
- Strong communication and interpersonal skills.
- Ability to travel approximately 3–4+ times per year for events, typically for 4–6 days at a time.
PreferredReporting LineReports to the Marketing Manager and Chief Marketing Officer and works cross-functionally with the sales, membership, and events teams.Job Location & Work HoursThis is a full-time position with the option to work remotely if located outside of a 45-minute drive from Dothan, Alabama.Candidates located within a 45-minute drive of Dothan will be required to work in-office. Local team members may work remotely one day per week, depending on team needs and role requirements.This role requires travel to approximately 3–4+ events per year, with each trip typically lasting 4–6 days. All approved travel expenses are covered by LAM.Hours:
Monday–Friday
8:00 AM–5:00 PM CTBenefitsPaid Time OffSick DaysPaid HolidaysPaid Family & Medical LeaveHealth InsuranceDental & Vision InsuranceDisability InsuranceAccidental Life InsuranceAdditional InformationWe are looking to fill this position as soon as possible.LAM supports professional growth and provides opportunities for advancement.Legal Associations Management is an Equal Opportunity Employer and is committed to creating an inclusive workplace.
- Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field.
- Experience managing social media for multiple clients or brands.
- Experience with B2B, professional services, legal marketing, associations, or conference/event marketing.
- Experience with Reddit community engagement or social listening.
- Experience with social media scheduling and analytics platforms.
- Experience covering live events and creating real-time social content.
- Familiarity with SEO, social search, AI-driven discovery, and content optimization.
- Photography or videography experience.
- Experience developing content strategies based on analytics and audience behavior.
- 80 hours per year
- Increases to 120 hours after 3 years
- Increases to 144 hours after 5 years
- 5 days per year
- 11 paid holidays per year
- New Year’s Day
- Martin Luther King Jr. Day
- Memorial Day
- Juneteenth
- July 4th
- Labor Day
- Thanksgiving
- Friday after Thanksgiving
- Christmas Eve, half-day
- Christmas Day
- Day after Christmas
- 4 weeks of paid FMLA leave
- BCBS plans available
- LAM covers 50% of the cost of individual plans
- Two plan options available for each
- Premiums are not company-covered
- Short- and long-term disability coverage fully paid by LAM
- $20,000 policy provided by LAM
Pay: $45,000.00 - $55,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Vision insurance
Work Location: In person
