About The Yard Gym
The Yard Gym is a boutique strength and conditioning concept built around one mission: delivering the world's most balanced workout. Every session runs in a signature dual-zone format: RIG for strength and TURF for conditioning. Nike selected The Yard Gym as their first global fitness training partner, recognizing the concept as the gold standard in functional strength training.
Overview
We're seeking a Founding Head Coach to help set the standard from the ground up at our Charlottesville location (tentative start date Fall / Winter 2026). This person will define what great looks like on our floor and ensure every member experiences the same elite experience every time they walk through the door.
Responsibilities
Coaching Quality & Class Delivery
- Uphold coaching standards, class quality, and program delivery across all sessions
- Ensure workouts are coached safely, effectively, and as programmed
- Maintain class structure, timing, flow, music, and energy throughout every session
- Ensure correct and safe equipment use at all times
Coach Development
- Mentor, onboard, and develop new and existing coaches
- Run coach education sessions, training, and assessments
- Provide ongoing feedback that raises coaching performance and confidence across the team
- Build and manage the weekly coaching schedule across all class times
Member Safety & Experience
- Know your members and ensure the full coaching team does too
- Communicate member needs clearly so nothing falls through the cracks
- Lead culture from the floor and ensure the coaching team is equipped daily to deliver the prescribed programming
Building our Community
- Have confident and natural conversations about the value The Yard offers to our members
- Understand the full member journey from first class to long-term retention
- Plan and host community events (ie. run clubs, open houses, member challenges, and social gatherings that build the culture)
Standards & Professionalism
- Model and enforce uniform, grooming, punctuality, and brand presentation standards
- Represent The Yard Gym to a premium standard at all times
Skills & Qualifications
Required:
- Several years experience in group training and functional fitness
- Fitness certification: NASM-CPT, ACE Group Fitness Instructor, CrossFit Level 1+, or equivalent
- Comfortable and confident having membership conversations
- High energy, well-presented, punctual, and professional
- Coachable - committed to running the TYG system with excellence before improvising
- Ability to coach 12+ classes per week in addition to dedicated admin time
Strong Pluses:
- Prior TYG training or experience
- Background in CrossFit, Olympic lifting, or strength and conditioning
- Experience as a head coach or mentoring / developing other coaches
The Yard Gym Charlottesville is an equal opportunity employer. We're building a community - everyone is welcome here.
Benefits:
- Flexible schedule
- Gym membership
Work Location: In person