Part-Time Paid Social Media Buyer - In Person
Location: Folsom, CA
Schedule: Part-time, in person, 15-25 hours per week
Pay: $22-$30/hour, depending on experience
About LingoDodo
LingoDodo creates premium screen-free language learning toys for children. We sell direct-to-consumer through Shopify and are looking for a hands-on paid social person to help us profitably grow our ecommerce sales.
This is an in-person role at our Folsom office. This is not a remote position.
Position Overview
We are looking for a part-time Paid Social Media Buyer who has real experience running ecommerce ads, especially on Meta/Facebook and Instagram.
The right person should be comfortable inside Meta Ads Manager, understand ROAS, CPA, CTR, CPM, frequency, creative testing, retargeting, and daily optimization. We are not looking for a general social media manager or video editor. We already have a content team creating videos and ads. This role is focused on launching, monitoring, testing, and improving paid ad performance.
Responsibilities
- Manage and optimize Meta/Facebook and Instagram ad campaigns
- Launch new ads using creative assets provided by our content team
- Monitor daily performance including spend, revenue, ROAS, CPA, CTR, CPM, and frequency
- Identify winning ads and recommend budget increases
- Identify losing ads and recommend when to turn them off
- Build simple daily and weekly performance reports
- Help create a structured testing plan for hooks, offers, audiences, and creatives
- Work with our content team to request new ad variations based on performance
- Support TikTok Ads, Google Ads, and YouTube Ads over time if qualified
- Help improve tracking, attribution, and campaign organization
Requirements
- Hands-on experience managing Meta Ads for ecommerce
- Experience with Shopify or direct-to-consumer brands preferred
- Ability to explain campaign performance clearly and simply
- Strong understanding of ROAS, CPA, MER, CTR, CPM, frequency, and conversion tracking
- Comfortable making daily optimization recommendations
- Detail-oriented, organized, and accountable
- Must be able to work in person at our Folsom office
Nice to Have
- TikTok Ads experience
- Google Ads or Performance Max experience
- YouTube Ads experience
- Klaviyo/email marketing experience
- Experience with UGC-style creative testing
- Experience working with small ecommerce brands
This Role Is Not For Someone Who
- Only has experience posting on social media
- Only has video editing experience
- Has never managed paid ad budgets
- Wants to learn Meta Ads from scratch
- Is uncomfortable being measured by performance
- Wants a fully remote position
To Apply
Please include a short note answering these questions:
- What ecommerce ad accounts have you personally managed?
- What platforms have you managed ads on?
- What monthly ad budget have you managed?
- What metrics do you check daily?
- How do you decide when to scale or kill an ad?
- Have you worked with Shopify before?
- Are you available to work in person in Folsom?
Pay: $22.00 - $30.00 per hour
Work Location: In person
