Courtyard:
The Sales Managers purpose is to prospect and book all SMERF groups and meeting rooms utilizing the professional sales skills necessary to reveal the benefits of the hotel over the competition. The Sales Manager is responsible for generating revenue and coordinating groups and meetings and assisting DOS with corporate accounts as needed.
Overall Responsibilities
· Guest Service
o Projecting a professional image of the hotel (dress, appearance, hygiene, etc.)
o Has a friendly, personable style with guests. Anticipates customer needs before they ask.
o Responding promptly and following through on guest concerns in an effective and friendly manner
o Recognizing and rewarding effective guest service in sales staff
o Maintaining good relations with guest “feeders”, such as travel agencies, airlines, etc.
o Maintaining professionalism with regard to written correspondence and telephone etiquette for self and sales department
o Knowledgeable of and performs wells on all company shopping and tele monitoring programs
· Technical Knowledge
o Conducting direct selling activities in accordance with assigned sales activity and room night production goals
o Analyzes and understands the competition’s strengths and weaknesses for each market segment and successfully directs marketing activities against each
o Knowledgeable of and practices effective telemarketing
o Delphi
o Skilled in making sales calls. Can properly qualify a prospect, determine demand potential, present features/benefits that match prospect needs, and gain “next step” commitment or “closing.”
o Knowledgeable of all hotel brand marketing programs
o Knowledgeable of local area including special attractions, competing hotel facilities, restaurants, etc.
o Knows the competition well.
o Knowledgeable of hotel facilities including guest room and function room size and occupancy limits. Effectively communicating hotel products to guests.
o Knowledgeable of hotel meeting room capabilities, catering options, and audio/visual (for specific hotels). Knowledgeable of local meeting facilities and refers guests when appropriate.
o Knowledgeable of reservation procedures, including group blocks, central reservations system, property management system, etc. Can check a guest in or out of the hotel.
o Knowledgeable in billing and credit policies and procedures
o Understands and effectively analyzes/oversees hotel/group booking pace to maximize yield
o Cultivating lead sources for own hotels, as well as for other Premier Petroleum hotels
· Sales Operation
o Ensuring group rooms control log is current and effectively utilized. Ensuring the meeting room/function book is current and meeting space is effectively utilized.
o Directly soliciting business and effectively handling solicitations. Skillfully managing relationships with hotel’s top accounts. Identifying and maintain constant communication with the hotel’s key accounts.
o Actively selling room nights through outside sales calls, telemarketing, site tours, etc.
o Actively selling to in-house guests (greeting tours, talking with guests at continental breakfast to surface additional leads, etc.)
o Ensuring sales contracts meet hotel standards
o Maintaining accurate sales files, production reports, and trace system
o Ensuring sales files are effectively worded and maintained to company standards. Ensuring sales calls are documented in both physical and electronic files.
o Knowledgeable and follow through on all policies including trademark usage, meeting space policy, room rates, sales presentation procedures, etc.
o Ensuring sales staff maintains current information regarding hotel services, marketing programs, etc.
o Meeting sales goals.
o Ensuring that the hotel maintains appropriate inventory levels of collateral materials and promotional supplies
· Revenue Management
o Understands and helps determine hotel pricing and rate improvement strategies
o Knowledgeable in evaluating incremental profit potential of rate-sensitive business through revenue displacement analysis
· Marketing/Business Planning
o Monitoring travel agent commission reports, feeder market analysis, and all other relevant sources of business reports
o Completing all weekly and monthly reports accurately and timely
o Effectively conducting market research, market segment tracking, and competition analysis.
· Community Relations
o Maintaining active involvement in community and industry organizations
o Maintaining communication with competitive hotels, Convention & Visitors Bureaus, and Chamber of Commerce
o Participating in community activities, employee activities, and guest events
· Human Resources Management
o Continually supporting and promoting Premier Petroleum Company’s Ideology, culture, and growth
o Discussing and assisting with departmental objectives.
· Training
o Ongoing training for team members in “Everyone Sells
o Taking responsibility for own training and career development
· Inter-Departmental Relations
o Coordinating and maintaining effective relations with other departments in the hotel to promote excellent guest service
o Is aware of all departments’ roles and responsibilities. Coordinating with other departments on joint tasks as they relate to sales, particularly front office.
Requirements
· Prior sales and marketing experience is required
· Prior hospitality sales experience is strongly preferred
Prior event/meeting/conference experience is preferred
· Prior experience with hotel computer systems, analytical tools, and spreadsheet programs is preferred
· Excellent interpersonal and relationship building skills
· Excellent time and project management skills
· Customer-service oriented
· Strong problem solving and critical thinking skills
· Strong initiative and work ethic
· Strong attention to detail
· Ability to work in a fast-paced environment
· Excellent communication skills – verbal and written
· Strong multitasking and organizational skills
About this location
Class:
Midscale
Room Count:
150-253
Location Type:
Airport
Job Type: Full-time
Pay: $45,000.00 - $50,000.00 per year
Benefits:
- Employee discount
- Paid time off
Ability to Relocate:
- Covington, GA 30014: Relocate before starting work (Required)
Willingness to travel:
Work Location: In person
