Job Summary
We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this role, you will develop and execute compelling social media strategies, oversee content creation, and manage integrated marketing campaigns that resonate with our target audience. Your energetic approach will drive engagement, foster community relationships, and amplify our brand voice through creative storytelling and data-driven insights. This paid position offers an exciting opportunity to shape our digital footprint and contribute to our overall marketing success.
Duties
- Design and implement comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and more to increase brand awareness and engagement.
- Create, curate, and schedule engaging content including graphics, videos, blog posts, and photography that align with brand identity using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
- Monitor social listening channels to gather insights on customer sentiment, industry trends, and competitor activity, adjusting strategies accordingly.
- Manage social media advertising campaigns on platforms like Facebook Advertising to maximize reach and ROI while optimizing ad performance through A/B testing.
- Utilize web analytics tools such as Google Analytics and web analytics platforms to track campaign performance, analyze user behavior, and generate actionable reports.
- Coordinate public relations efforts by building relationships with media outlets, influencers, and community partners to enhance brand reputation.
- Oversee the management of social media management tools like Hootsuite and Buffer for scheduling posts, tracking engagement metrics, and streamlining workflow.
Skills
- Proven expertise in social media management and marketing with a strong understanding of platform algorithms and best practices.
- Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation.
- Experience with SEO techniques such as keyword research and content optimization to improve online visibility.
- Skilled in social listening tools to monitor brand mentions and industry conversations effectively.
- Knowledge of digital advertising platforms including Facebook Advertising for targeted ad campaigns.
- Strong analytical skills using Google Analytics and other web analytics tools to measure campaign success.
- Excellent proofreading skills to ensure all content is accurate, engaging, and aligned with branding standards.
- Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
- Familiarity with e-commerce platforms for integrating social media strategies with online sales efforts.
- Creative photography and video editing skills to produce high-quality visual content that captures audience interest.
Join us as a Social Media and Marketing Manager if you're passionate about crafting compelling stories that connect people with brands! Bring your energy, creativity, and strategic mindset to help us grow our digital community while making a meaningful impact through innovative marketing initiatives!
Pay: $36,000.00 - $47,000.00 per year
Work Location: In person
