Are you a successful real estate agent who excels at selling, serving clients, and delivering results, but now feels drawn to a greater purpose beyond your individual production?
Perhaps you thrive in the sales process—you know how to generate leads, convert prospects, follow up, set appointments, manage agreements and contracts, and provide exceptional client care. You’ve earned your success through hard work and a deep understanding of what it takes to win in this industry.
Now, you’re ready to explore leadership—not just as a title, but as a meaningful responsibility.
At Elite Realty Group, powered by PLACE, we’re seeking a producing agent eager to evolve into a Director of Sales role. This position focuses on elevating the sales volume, skills, accountability, and overall production of our team members.
This role is ideal for someone passionate about guiding agents to transform activity into appointments, appointments into agreements, agreements into contracts, and contracts into successful closings.
You will play a key role in leading the sales floor, coaching agents, supporting internal lead generation efforts, enforcing standards, and fostering the consistency that drives team growth.
This is not a position for someone who simply issues directives. We don’t need another clipboard warrior—real estate has plenty of those, often more concerned with opinions than outcomes.
Instead, this role requires someone who leads by example: modeling the work, coaching through the process, tracking progress, and helping others develop through hands-on support.
The ideal candidate is both sales-driven and people-oriented. You recognize that production stems from a combination of skills, habits, mindset, standards, and ongoing conversations. You also understand that agents benefit from encouragement, accountability, coaching, and occasionally a firm but caring reminder to focus on the fundamentals.
This is an exciting opportunity for a producing agent ready to build something bigger—grow other agents, boost team sales, and enhance the client experience through improved agent performance.
Lead, coach, and support team agents in growing their sales production
Help agents convert lead generation activities into appointments, agreements, contracts, and closings
Coach agents on buyer consultations, seller consultations, pricing conversations, objection handling, follow-up, scripts, and conversion
Support internal lead generation systems and help agents maximize opportunities from team-generated leads
Inspect daily and weekly sales activities, including calls, contacts, appointments set, appointments held, agreements signed, contracts written, and closings
Help establish and maintain team sales standards, expectations, and accountability rhythms
Participate in and help lead team huddles, trainings, script practice, sales meetings, and coaching sessions
Conduct regular one-on-one coaching conversations with agents to review goals, pipeline, activity, skill gaps, and next steps
Support agents in building strong calendars, lead generation habits, and follow-up systems
Partner with leadership and operations to improve sales systems, client experience, lead flow, and conversion tracking
Identify where agents are stuck and help create clear plans to move them forward
Help onboard and develop new agents into productive team members
Recognize and celebrate agent wins while also addressing missed standards or lack of activity
Use PLACE technology and team tools to track performance, identify trends, and drive production
Contribute to recruiting, retention, and leadership conversations as the team grows
Model professionalism, ownership, emotional steadiness, and high standards
Protect and strengthen the culture of Elite Realty Group
Compensation is based on leadership structure, sales production, team growth, and performance.
This role may include a combination of commission opportunities, leadership compensation, and production-based incentives depending on experience, responsibilities, and team needs.
Income depends on leadership impact, agent production growth, team sales volume, implementation of systems, and personal contribution to the business.
Active real estate license required
Proven real estate sales production experience required
Strong understanding of lead generation, conversion, consultations, contracts, negotiation, and client service
Desire to grow as a leader, coach, and sales strategist
Ability to hold people accountable with both clarity and care
Strong communication and coaching skills
Comfortable leading meetings, trainings, script practice, and one-on-one conversations
Organized and able to track numbers, inspect activity, and follow up consistently
Growth-minded, learning-based, and open to coaching yourself
Willing to model the standards you expect from others
Confident, but humble enough to keep learning
Positive, professional, and solutions-focused
Strong emotional intelligence and ability to lead through different personalities, production levels, and challenges
Motivated by helping others succeed, not just personal recognition
Comfortable having honest conversations when goals, standards, or commitments are not being met
Resilient, consistent, and able to stay focused when agents get discouraged, distracted, or dramatic, because real estate does love a plot twist
Values honesty, ownership, servant leadership, hard work, and doing the right thing
Committed to helping agents build skill, confidence, consistency, and income
Excited by the opportunity to help grow team sales volume through coaching, accountability, systems, and internal lead generation
Elite Realty Group is a small and mighty real estate team in Greensboro, NC, powered by PLACE and built on service, systems, accountability, community, and heart.
We believe agents grow when they have the right leadership, clear expectations, strong coaching, consistent systems, and a culture that tells the truth with kindness.
Our clients win because our agents are supported. Our agents grow because they are surrounded by coaching, technology, opportunity, accountability, and people who genuinely want to see them succeed.
A strong Director of Sales helps make that happen.
This role matters because sales volume does not grow by accident. It grows when agents know what to do, when to do it, how to do it better, and who is helping them stay committed when the business gets hard.
At ERG, we value:
Hard work with a good attitude
Accountability without shame
Consistency over chaos
Growth through coaching, systems, and skill
Leadership through service, not ego
Professionalism with warmth and humor
Client care that goes beyond the contract
Teamwork, encouragement, and shared wins
Doing the right thing, even when it is inconvenient
High standards without losing our humanity
Honest conversations that lead to better decisions
We are not looking for someone who wants a title. We are looking for someone who wants responsibility, influence, impact, and the opportunity to help agents become better.
If you are a producing agent who is ready to grow beyond your own sales and help lead others to higher production, stronger habits, better skills, and bigger results, we would love to talk.
