Company Overview
Western Fence Co is a family-owned and operated fencing company with a rich history of serving the community for over 74 years. Renowned for high-quality craftsmanship and professionalism, we specialize in custom fabrication, ornamental steel and aluminum fencing, gate automation, and waterjet cutting services. Our commitment is to bring our customers’ visions to life while maintaining industry-leading standards.
Overview
We are seeking a dynamic and detail-oriented Social Media Specialist to join our team. In this role, you will develop and execute innovative social media strategies to enhance brand visibility, engage our community, and support our business growth. The ideal candidate will possess a strong understanding of digital marketing analytics, content creation, and social media management tools. This position offers an exciting opportunity to shape our online presence across multiple platforms and contribute to the company’s overall marketing success.
Duties
- Develop, implement, and manage comprehensive social media marketing campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
- Create engaging content including graphics, videos, photography, and written posts that align with brand voice and marketing objectives.
- Utilize Adobe Creative Suite applications such as Photoshop and Illustrator to produce visually appealing graphics and multimedia content.
- Analyze media performance metrics through Google Analytics and other analytics platforms to optimize campaign effectiveness.
- Coordinate with public relations teams to maintain positive brand reputation and manage relationship building with influencers or partners.
- Conduct keyword research for content optimization to improve organic reach through SEO strategies.
- Oversee paid advertising campaigns on Facebook and other platforms to maximize reach and engagement.
- Proofread all content for accuracy, clarity, and branding consistency before publication.
- Track digital marketing performance using marketing analytics tools to inform future strategies.
Qualifications
- Proven experience in social media management within a digital marketing environment 1 yr minimum.
- Proficiency with Adobe Photoshop, Illustrator, and Adobe Creative Suite for content creation.
- Experience with Facebook Advertising campaigns and web analytics including Google Analytics.
- Skilled in content writing, graphic design, photography, video editing, and proofing.
- Familiarity with SEO best practices, keyword research, and online marketing analytics.
- Ability to monitor digital marketing performance metrics effectively.
- Excellent relationship management skills for engaging with audiences and partners.
- Knowledge of e-commerce platforms is a plus but not required.
- A proactive attitude with strong organizational skills and attention to detail.
Join our team as a Social Media Specialist if you are passionate about crafting compelling digital narratives that elevate brand presence while supporting our company’s growth objectives. We value innovation, professionalism, and dedication in every project we undertake.
Pay: $22.00 - $28.00 per hour
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
Work Location: In person
