CDF Distributors is a leading provider of commercial doors, frames, and architectural hardware. We are committed to innovation, exceptional customer service, and continuous growth. Our mission is to Glorify God, Grow People, and Change Lives, and we are looking for talented professionals who thrive in a collaborative, fast-paced environment.
Position Summary
We're seeking an execution-focused, highly organized Digital Marketing Specialist to own our customer lifecycle marketing, email marketing, SMS campaigns, and online community management.
This is a hands-on role for someone who enjoys taking ownership, working independently, and executing marketing initiatives that directly impact customer retention, engagement, and lifetime value.
You'll serve as the bridge between our Creative, Website, and Performance Marketing teams, ensuring customers receive a consistent, engaging experience across every digital touchpoint.
If you're passionate about email marketing, customer retention, CRM marketing, social media strategy, community engagement, copywriting, analytics, and marketing automation, we'd love to hear from you.
What You'll DoEmail & SMS Lifecycle Marketing
- Own the promotional email and SMS marketing calendars across multiple brands.
- Build, write, schedule, and deploy email and SMS campaigns.
- Design and optimize automated customer journeys, including:
- Welcome Series
- Abandoned Cart
- Post-Purchase
- Win-Back Campaigns
- Perform A/B testing to improve open rates, click-through rates, and conversions.
- Manage subscriber segmentation, list hygiene, and audience targeting based on customer behavior and purchase history.
Reputation & Community Management
- Respond to customer reviews across Google Business Profile, BBB, Trustpilot, and company websites.
- Monitor and engage with customers across Facebook, Instagram, LinkedIn, Reddit, Quora, and other online communities.
- Maintain a consistent, professional brand voice across all customer interactions.
- Identify customer concerns and proactively build positive brand engagement.
- Participate in relevant industry discussions to position our brands as trusted authorities.
Organic Social Media & Content Distribution
- Coordinate publishing schedules with our Creative team.
- Publish content across:
- Facebook
- Instagram
- LinkedIn
- YouTube
- Write compelling captions, headlines, descriptions, and calls-to-action.
- Align social content with product launches, seasonal campaigns, and website promotions.
Analytics & Performance Reporting
- Monitor campaign performance using Google Analytics 4 (GA4).
- Analyze customer engagement, retention, and campaign effectiveness.
- Create weekly and monthly performance reports for leadership.
- Use marketing data to recommend improvements and optimize campaign performance.
Event & Trade Show Coordination
- Coordinate trade show logistics and promotional campaigns.
- Manage booth marketing materials and vendor communication.
- Support pre-event and post-event marketing initiatives.
QualificationsRequired
- Minimum of 2 years of Digital Marketing experience in a corporate, B2B, or eCommerce environment.
- Experience managing Email Marketing and SMS Marketing campaigns.
- Experience with CRM or Marketing Automation platforms.
- Strong copywriting and content creation skills.
- Experience scheduling and managing social media content.
- Excellent written and verbal communication skills.
- Strong organizational and project management abilities.
- Ability to manage multiple priorities independently.
- Comfortable working in a fast-paced environment with minimal supervision.
Preferred
Experience with:
- Google Analytics 4 (GA4)
- Email Marketing Platforms
- SMS Marketing Platforms
- Marketing Automation
- CRM Systems
- Social Media Scheduling Platforms
- A/B Testing
- Customer Lifecycle Marketing
- Community Management
- Customer Retention
- Lead Nurturing
- B2B Marketing
- Multi-Brand Marketing
- Manufacturing or Distribution Industries
Education & Experience
- Bachelor's degree in Marketing, Communications, Business Administration, English, or a related field preferred.
- Equivalent professional experience will be considered in lieu of a degree.
- Minimum of two years of full-time Digital Marketing experience.
- Demonstrated success independently managing marketing campaigns from strategy through execution.
Physical Requirements
- Prolonged periods of sitting and computer work.
- Ability to lift up to 15 pounds occasionally.
Why Join CDF Distributors?
You'll become part of a team that values innovation, ownership, and continuous improvement. We invest in our employees and encourage professional growth while remaining committed to our core values:
- Good Character
- Genuine Care
- Passionate About Winning
- Going Above & Beyond
- Fun
If you're looking for an opportunity to own meaningful marketing initiatives, influence customer experience, and make a measurable impact on business growth, we'd love to meet you.
Pay: $60,000.00 - $84,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Referral program
- Tuition reimbursement
- Vision insurance
Application Question(s):
- How many total years of full-time experience do you have personally writing, building, and deploying email/SMS lifecycle automation flows?
- How have you worked with B2C and B2B marketing in the context of your role within a marketing department?
- Please describe your experience with email/SMS campaigns and reputation management over the last 2 years?
- This position is 100% onsite in Gallatin, TN. What are your expectations for remote work, a hybrid schedule, or company-paid relocation assistance to accept this position?
Education:
Experience:
- Digital Marketing: 2 years (Required)
Ability to Commute:
- Gallatin, TN 37066 (Required)
Work Location: In person
