Job Summary
We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop strategic marketing campaigns, and analyze performance metrics to ensure maximum engagement and growth. Your passion for social media marketing, combined with your expertise in digital tools and analytics, will drive our online visibility and foster meaningful relationships with our audience. This paid position offers an exciting opportunity to lead creative initiatives that make a real impact in a fast-paced environment.
Duties
- Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to boost brand awareness and engagement.
- Create, curate, and manage engaging content including graphics, videos, blog posts, and photography using Adobe Creative Suite tools like Photoshop and Illustrator.
- Monitor social listening tools to gather insights on audience sentiment, industry trends, and competitor activities to inform marketing strategies.
- Manage social media advertising campaigns on platforms like Facebook Advertising to optimize reach and conversions.
- Utilize web analytics tools such as Google Analytics and marketing online analytics to track campaign performance, website traffic, and user behavior.
- Coordinate with public relations teams to enhance brand reputation through media outreach and community engagement initiatives.
- Schedule and publish content using social media management applications like Hootsuite and Buffer for consistent online presence.
- Conduct keyword research for SEO purposes to improve organic search rankings and content visibility.
- Oversee digital marketing performance monitoring by analyzing media performance analytics and adjusting strategies accordingly.
- Proofread all content for accuracy, clarity, and brand consistency before publication.
- Collaborate with e-commerce teams to align marketing campaigns with sales objectives and product launches.
- Capture high-quality photography and produce engaging video content that resonates with target audiences.
- Maintain strong relationship management with influencers, partners, media outlets, and internal teams to foster collaboration.
Experience
- Proven experience in social media management with a strong portfolio of successful campaigns across multiple platforms.
- Demonstrated expertise in digital marketing performance monitoring using tools like Google Analytics, Adobe Creative Suite (Photoshop, Illustrator), Hootsuite, Buffer, and other relevant applications.
- Strong skills in content creation—including writing, graphic design, photography, video editing—and an eye for visual storytelling.
- Knowledge of SEO best practices along with experience in social listening techniques to gauge audience engagement effectively.
- Familiarity with public relations strategies to enhance brand reputation through media outreach.
- Experience managing paid advertising campaigns on Facebook Advertising or similar platforms is highly desirable.
- Ability to analyze marketing data to derive actionable insights that improve campaign effectiveness.
- Excellent proofreading skills ensuring all content aligns with branding standards before publishing.
- Strong relationship management skills with the ability to collaborate across departments and external partners effectively.
Join us if you're passionate about shaping vibrant digital narratives! This role offers the chance to lead innovative marketing initiatives that inspire audiences worldwide while advancing your career in a lively, supportive environment dedicated to your growth.
Pay: $48,000.00 - $62,000.00 per year
Work Location: Hybrid remote in Rockville, MD 20852
