We're looking for a Marketing Automation Engineer to join our team in New York and help drive smarter, more efficient marketing operations. This role focuses on designing and maintaining automation workflows that connect marketing, sales and customer success across our platform ecosystem.
Please note the content of this advert does not represent a live vacancy.
About the opportunity
This is an opportunity to register your interest in future Marketing Automation Engineer roles within our organization — positions that could involve building and optimizing the marketing technology stack that powers our customer engagement strategy.
Roles of this type may sit within a collaborative marketing operations team where you would contribute to campaign automation, platform integration, and process improvement. You could work with marketing, sales operations and IT teams to implement solutions across Salesforce Marketing Cloud, HubSpot, Marketo and Pardot environments, with scope to take ownership of defined automation workstreams and help shape how we connect data across systems.
Typical role overview
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Location: New York, New York, USA — in-office / hybrid based on team preference
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Type: Permanent · Full-time
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Salary: $90,000 - $140,000 per annum, dependent on experience
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Domain: Marketing Technology · Campaign Automation · CRM Operations
What you would do
Typical responsibilities could include:
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Building and maintaining campaign automation workflows in Salesforce Marketing Cloud, HubSpot, Marketo or Pardot
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Designing lead scoring models, nurture tracks and customer journey automations that support sales and customer success
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Integrating marketing platforms with CRM systems, data warehouses and third-party tools via APIs and middleware
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Creating and managing email templates, landing pages, and automated response sequences
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Monitoring campaign performance, troubleshooting automation failures and optimizing workflows for conversion
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Documenting processes, configurations and system architecture to support team handover and knowledge sharing
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Collaborating with marketing, sales operations and IT teams to translate business requirements into technical solutions
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Supporting data governance, compliance and list hygiene best practices across platforms
What you could bring
Most roles of this type require the following:
Must-have
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2–5 years of hands-on experience with marketing automation platforms (HubSpot, Marketo, Pardot or Salesforce Marketing Cloud)
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Demonstrated expertise in campaign automation, workflow design and lead management
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Strong understanding of CRM integrations, data mapping and API connectivity
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Working knowledge of Power BI or similar analytics tools for reporting and performance measurement
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Proficiency with Salesforce administration concepts and Lightning interface (or equivalent platform expertise)
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Bachelor's degree in Business, Information Systems or related field
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Authorization to work in the United States
Nice-to-have
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HubSpot Certification, Marketo Certified Professional, or Pardot Certification
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Experience with Apex development or custom configuration in Salesforce environments
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Hands-on experience integrating marketing automation with Dynamics 365 or other ERP systems
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Familiarity with HTML/CSS for email template customization
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Exposure to A/B testing frameworks and statistical analysis
What roles of this type could offer
Most roles of this type offer the following, dependent on the industry and seniority of the role:
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Hands-on technical growth in marketing technology and platform architecture
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Exposure to modern marketing operations best practices and cross-functional collaboration
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Opportunity to own specific automation projects from design through deployment and optimization
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Potential progression toward senior automation engineering or marketing operations management roles
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Flexible work arrangements, professional development support and competitive benefits including health coverage, paid time off and retirement planning
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The chance to work with a team that values continuous learning and process improvement
About Specialist Staffing Group
We connect talented professionals with organizations pursuing meaningful work across technology, operations and digital transformation. Our focus is on understanding what drives your career growth and matching you with roles where your expertise creates real impact.
How to register interest
If you are interested in being added to our database to be considered for future opportunities, registering is quick and easy. No cover letter required. We will be in touch when we are instructed on these roles to discuss the next step in your career.
Please note that the content of this advert does not represent a live vacancy or any guarantee of future vacancies, and by responding to this advert you agree to us adding your details to our database for future opportunities.
