Job Summary
We are seeking a highly motivated, experienced, and results-driven Director of Sales to lead the sales efforts for our hotel near Dallas Fort Worth International Airport.
This is a key leadership position for someone who understands hotel sales, local account development, corporate travel, airline and airport-related business, group bookings, sports teams, government accounts, construction crews, extended-stay business, and meeting-room sales.
This is not an entry-level position and is not intended for applicants who are simply applying to random jobs. We are looking for a serious hospitality sales professional who can build relationships, generate measurable revenue, and take ownership of the hotel’s sales performance.
Key Responsibilities
The Director of Sales will be responsible for:
- Developing and executing the hotel’s sales strategy
- Identifying and securing new corporate, group, airline, government, crew, sports, wedding, and extended-stay accounts
- Prospecting through phone calls, emails, property visits, community networking, and outside sales calls
- Building relationships with local businesses, travel managers, event planners, hospitals, universities, construction companies, transportation companies, and airport-related organizations
- Responding to group leads, preparing proposals, negotiating rates, and completing sales agreements
- Managing room blocks, group contracts, cutoff dates, pickup reports, and account follow-up
- Conducting hotel tours and client presentations
- Maintaining an organized sales pipeline and documenting all account activity
- Following up consistently with potential and existing clients
- Reviewing market demand, competitor pricing, compression dates, citywide events, and local business activity
- Working closely with the General Manager, Revenue Management, Front Office, and Operations teams
- Participating in revenue meetings and recommending pricing or inventory strategies
- Monitoring account production and ensuring negotiated accounts are generating expected room nights
- Rebuilding inactive accounts and identifying lost-business opportunities
- Attending local networking events, chamber events, trade shows, and community meetings when beneficial
- Creating weekly sales activity reports, production reports, and account action plans
- Supporting hotel occupancy, average daily rate, RevPAR, and overall revenue goals
- Representing the hotel professionally in all client and community interactions
Required Qualifications
Applicants must have:
- Previous hotel sales experience, preferably as a Director of Sales, Sales Manager, or Area Sales Manager
- A strong understanding of hotel operations, room inventory, rate strategy, group sales, and account management
- Proven experience developing new business instead of relying only on incoming leads
- Strong prospecting, negotiation, presentation, and closing skills
- Excellent written and verbal communication skills
- The ability to work independently and remain accountable for results
- Strong organizational skills and attention to follow-up
- Experience preparing sales proposals, contracts, and account production reports
- A professional appearance and confident client-facing presence
- Reliable transportation for outside sales calls and local networking
- The ability to work on-site and maintain a consistent presence at the hotel
- Working knowledge of Microsoft Office, email, spreadsheets, CRM systems, and hotel sales platforms
Preferred Qualifications
Preference will be given to candidates with:
- Experience selling hotels in the DFW Airport, Irving, Las Colinas, Grapevine, Arlington, or Dallas markets
- Existing relationships with local corporate, airline, transportation, construction, government, or group-travel accounts
- Experience with Wyndham-branded hotels
- Knowledge of hotel revenue management and competitive market analysis
- Experience with platforms such as Cvent, MeetingBroker, MeetingSelect, HotelPlanner, Lanyon, Agency360, Demand360, or similar systems
- Experience managing high-volume group business and negotiated corporate accounts
- A documented history of meeting or exceeding sales goals
Performance Expectations
The selected candidate will be expected to:
- Produce consistent and verifiable sales activity
- Generate qualified leads and convert them into booked business
- Maintain an active pipeline of corporate and group opportunities
- Complete regular outside sales calls and client visits
- Provide accurate weekly updates on leads, follow-ups, production, and results
- Demonstrate measurable revenue contribution within the initial employment period
- Take ownership of the position without requiring constant supervision
- Focus on long-term account development, not only short-term bookings
Important Applicant Notice
Please apply only if you have genuine interest in hotel sales and meet the core qualifications listed above.
Applications may be automatically rejected when:
- The applicant has no relevant hotel, hospitality, business-development, or outside-sales experience
- The résumé does not demonstrate measurable sales responsibilities or results
- The applicant submits a generic résumé without reviewing the position
- The applicant is applying to unrelated positions without a clear interest in hotel sales
- Required screening questions are left unanswered
- The applicant cannot work on-site in Irving, Texas
- The applicant is unwilling to conduct prospecting, cold calling, outside sales visits, or networking
- The application contains inaccurate or unverifiable experience
Submitting an application does not guarantee an interview. Only candidates whose experience closely matches the requirements will be contacted.
Application Instructions
Along with your résumé, please provide brief answers to the following:
- How many years of hotel sales experience do you have?
- Which hotel brands or properties have you previously represented?
- What types of accounts have you personally developed?
- What was your strongest measurable sales result?
- Do you currently have business relationships in the DFW or Irving market?
- Are you comfortable with cold calling, outside sales visits, and weekly production reporting?
- Why are you specifically interested in this Director of Sales position?
Generic responses such as I am interested, I need a job, or see my résumé may not be considered sufficient.
Work Environment
- Full-time position
- On-site at the hotel
- Regular local travel for sales calls and networking
- Some evening or weekend attendance may be required for client events, hotel functions, or community networking
- Direct collaboration with hotel ownership, management, operations, and revenue teams
Pay: From $50,000.00 per year
Work Location: In person
