Principal Duties and Responsibilities:
Marketing Operating Model
The Senior Manager of Marketing will be responsible for the oversight of the execution across Digital Check’s six key Marketing focus areas:
Product – Ensures product messaging is accurate and consistent across all channels
Visual Identity – Balances protection of the Digital Check legacy brand with modernization efforts aligned to future growth initiatives
Digital Experience – Ensures online assets are connected, optimized, and maintained to drive engagement, loyalty, and growth.
Communications - Serves as steward of Digital Check’s voice, ensuring clear, consistent positioning as The Secure Choice® across internal and external communications.
Events – Executes Digital Check’s in-person marketing experiences, including tradeshows, customer events, executive meetings, and partner engagements.
Channel Marketing – Empowers Digital Check’s distribution and partner network with the tools, content, and messaging needed to effectively represent the brand.
This role ensures all work across these pillars is aligned to annual priorities (“big rocks”), resourced appropriately, and executed with consistency and quality across all customer and partner touchpoints.
Execution Oversight, Prioritization, and Cross‑Company Support
In addition to setting direction across these focus areas, the Senior Manager of Marketing is responsible for overseeing the day‑to‑day execution of the Marketing team’s work. This includes evaluating output for accuracy, consistency, and quality, ensuring commitments are delivered on time and providing guidance and course correction as needed.
This role serves as the primary intake and prioritization point for marketing requests, managing competing demands across the organization and aligning work to agreed‑upon priorities, capacity, and business impact. The Senior Manager of Marketing will establish clarity around what work gets done, when, and why—balancing responsiveness with strategic focus.
The role will also provide marketing support to Avivatech and Benchmark as needed, filtering and prioritizing requests to ensure alignment with Digital Check priorities while enabling effective collaboration across affiliated businesses.
