Project leader of a team of event producers who develop and execute event marketing programs.
Meets with Product Marketing, Product Development, Field Sales, Field Marketing, Channels, and other internal groups to evaluate event objectives and requests and provides a recommendation for overall event strategy which maps to stated objective. Engages in research and competitive analysis to achieve an understanding of industry events and event strategies by topic area, audience segmentation etc. Researches market conditions which impact/influence event content and messaging such as social, economic, demographic and political factors. Develops overall strategy for event demand generation. Engages with Product Marketing, Development, and Programs Teams to develop and refine messaging and creative for invitations, web sites and other external and internal communication vehicles. Tracks and measures return on investment (event) through analysis of leads and impact on sales pipeline. Tracks trending of events by type (size, audience, seminar vs. c-level) and refines event strategies and overall event portfolio based on trending.
