Employer: HR MGMT 10, LLC
Department: Marketing / Growth Employment
Type: Full-Time FLSA
Classification: Exempt
Reports To: Executive Leadership
Direct Reports: None
Position Summary
HR MGMT 10, LLC is an Employer of Record providing workforce support services to partnered brands operating in regulated and multi-state environments.
The Community Growth Lead is responsible for owning and scaling user engagement within our mobile app ecosystem. This role drives daily in-app activity, gamified experiences, and user participation to transform the app into a dynamic, high-retention platform.
This position is ideal for someone with a background in consumer apps, loyalty platforms, or community-driven brands who understands behavioral psychology, growth loops, and content systems — and can execute quickly in a fast-paced environment.
Key Responsibilities
In-App Engagement & Content (Primary Focus)
Own daily activity and content inside the app (posts, media, announcements)
Build and manage a consistent in-app content calendar to ensure the feed always feels active
Create a compelling reason for users to open the app daily
Integrate influencer and UGC content into the platform
Gamification & Campaigns
Design and execute engagement campaigns including giveaways, challenges, and reward mechanics
Build and manage referral loops, scan-to-win mechanics, and other gamified growth systems
Launch viral challenges and behavioral reward loops that drive participation
Retention & Growth Metrics
Analyze user behavior and optimize for retention, session frequency, and engagement
Track and report on Daily Active Users (DAU), weekly retention, and funnel performance
Continuously test and iterate new growth and engagement strategies
Cross-Functional Collaboration
Collaborate with marketing, events, and product teams to align campaigns
Partner with influencer and creative teams to coordinate content pipelines
Support event promotion inside the app to drive attendance and retention loops
Qualifications
Required
2–5+ years of experience in growth, community, or engagement roles (consumer apps preferred)
Proven track record of increasing user engagement and retention
Strong understanding of gamification and user behavior psychology
Experience with content systems, campaign execution, and analytics
Highly organized with the ability to execute quickly and consistently
Preferred
Associate's or Bachelor's degree in Marketing, Communications, or related field
Experience with loyalty or rewards platforms
Background in influencer or UGC campaigns
Familiarity with mobile app analytics tools
Experience in cannabis, wellness, or consumer lifestyle brands
Skills & Competencies
Strong understanding of engagement psychology (curiosity, FOMO, reward loops)
Systems thinker — builds content calendars, workflows, and automation, not just one-off posts
Comfortable with growth metrics: DAU/MAU, retention curves, funnel drop-offs
Fast executor who ships consistently in a high-velocity environment
Strong communicator for internal team coordination and campaign alignment
Entrepreneurial mindset — thrives with autonomy and accountability
What Success Looks Like in This Role
Daily and weekly active users trend upward consistently
In-app feed is active, engaging, and never feels stale
Campaigns launch on schedule with measurable engagement outcomes
User session frequency and retention metrics improve quarter over quarter
Content and growth systems run efficiently with minimal oversight
Compensation & Benefits
Annual Salary Range: $70,000 – $95,000. Salary is based on market data for the Orange County, CA region and will be determined based on qualifications, experience, and scope of responsibilities.
Eligible employees may receive access to company-sponsored benefits in accordance with HR MGMT 10, LLC plans and eligibility requirements. Overtime is paid in accordance with applicable law.
Employment Relationship & Legal Notices
Employment with HR MGMT 10, LLC is at-will and may be terminated by either party at any time, with or without cause or notice, in accordance with applicable law. This job description does not create an employment contract. HR MGMT 10, LLC complies with all applicable federal, state, and local employment laws.
Equal Employment Opportunity Statement
HR MGMT 10, LLC is an equal opportunity employer and does not discriminate based on any protected characteristic under applicable law.
