The Territory Representative – Aftermarket Sales is responsible for driving revenue growth, expanding market share, and strengthening brand preference across the SAF-HOLLAND and Haldex aftermarket product portfolio.
This role develops and manages relationships with distribution partners, dealers, and fleet customers, while executing sales strategies, product training, and marketing initiatives to grow the aftermarket business. The position requires strong technical product knowledge, consultative selling capabilities, and the ability to influence customer decisions through value-based solutions.
The Territory Representative serves as the primary field-based commercial contact for assigned accounts, ensuring high levels of customer engagement, satisfaction, and long-term business growth.
Sales Execution & Growth
Achieve and exceed sales targets through effective account management and business development
Increase market share and product penetration within distribution, dealer, and fleet channels
Identify and develop new business opportunities within the aftermarket segment
Promote full aftermarket product portfolio aligned to customer needs and demand
Account Management & Customer Engagement
Build and maintain strong relationships with distributors, dealers, and fleet customers
Conduct regular customer visits (in-person and virtual) to drive engagement and sales growth
Serve as the primary point of contact for customer inquiries and support needs
Resolve customer concerns related to product availability, delivery, and performance
Product Expertise & Training
Maintain a high level of technical knowledge across all aftermarket product lines
Deliver product, application, and installation training to customers and channel partners
Communicate product value propositions and competitive positioning effectively
Provide field support for product application and troubleshooting
Territory Planning & Execution
Develop and execute territory business plans aligned with company objectives
Plan and implement promotions, pricing strategies, and growth initiatives
Analyze market trends, customer behavior, and competitive activity to adjust strategies
Participate in trade shows, customer events, and industry activities
Cross-Functional Collaboration
Partner with internal teams including Sales, Marketing, Product Management, Customer Service, and Operations
Provide field feedback to support product development and marketing strategies
Coordinate with customer service to ensure accurate order processing and account support
Reporting & Administration
Maintain accurate records of sales activity, customer interactions, and pipeline updates
Submit expense reports and required documentation in a timely manner
Operate within budget guidelines
Qualifications Required:
Qualification 1: Bachelor's degree (B. A.) from four-year college or university; or minimum of 5 years related experience and/or training in the Heavy-Duty Vehicle Industry; or equivalent combination of education and experience.
Qualification 2: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Qualification 3: Ability to write professional reports and business correspondence.
Qualification 4: Strong presentation skills including responding professionally to questions from groups of managers and customers.
Qualification 5: Ability to interpret an extensive variety of technical instructions in diagram form and deal with several abstract and concrete variables.
Qualification 6: Knowledge of Contact Management systems; Database software; Internet software; Order processing systems; Microsoft Office Applications – specifically PowerPoint, Excel and Word.
Travel Requirements: Up to 60-75% of the job is spent traveling.
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