FULLBEAUTY Brands™ is the premier fashion and lifestyle destination for the plus size customer. We are an online and catalog marketplace offering a curated collection of the finest family of plus size brands and thousands of products.
POSITION SUMMARY:
The Director, E-Commerce – Business Performance leads the digital business strategy and commercial performance for a portfolio of brands, driving revenue growth, profitability, customer acquisition, retention, and overall e-commerce success. This role partners cross-functionally to optimize the online customer experience through data-driven decision-making, digital merchandising, personalization, and go-to-market execution while leading high-performing teams and delivering sustainable business growth.
PRIMARY RESPONSIBILITIES:
Business Performance
Lead the e-commerce business for a portfolio of brands with accountability for achieving revenue, conversion, profitability and customer growth objectives.
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Own the commercial performance of assigned brands across revenue, conversion, average order value, customer acquisition, retention and lifetime value.
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Monitor business performance daily, identifying opportunities, risks and corrective actions to deliver financial commitments.
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Develop annual business plans, seasonal strategies and quarterly growth initiatives in partnership with Merchandising, Planning and Finance.
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Lead weekly business reviews, using data and customer insights to drive decision making and prioritize investments.
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Balance short-term performance with long-term brand health and customer value.
Brand Strategy & Go-to-Market Leadership
Translate each brand's positioning and product strategy into compelling digital experiences that drive both relevance and commercial success.
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Develop digital go-to-market strategies supporting seasonal launches, promotional events and key business initiatives.
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Partner with Merchandising, Marketing, Creative and Planning to deliver coordinated product launches and promotional strategies.
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Ensure digital experiences consistently reflect each brand's identity while maximizing customer engagement and business performance.
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Identify emerging consumer, competitive and marketplace trends to inform future strategies.
Customer Growth, Personalization & Loyalty
Lead initiatives that strengthen customer relationships and improve long-term business performance.
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Develop strategies that accelerate customer acquisition, repeat purchasing and lifetime value.
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Partner with CRM, Loyalty, and Paid Media teams to optimize customer growth across the full customer lifecycle.
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Lead the implementation of advanced personalization capabilities across onsite experiences, merchandising, offers and customer journeys.
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Champion data-driven segmentation strategies that improve engagement, retention and customer satisfaction.
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Establish measurement frameworks to evaluate the impact of personalization and customer experience initiatives.
Digital Experience & Commercial Optimization
Continuously improve the online shopping experience to increase conversion and customer satisfaction.
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Drive optimization of site navigation, merchandising, content presentation and promotional execution.
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Prioritize enhancements that simplify the customer journey and reduce friction.
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Partner with Technology and UX teams to define business requirements for new capabilities and platform enhancements.
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Ensure rigorous testing, measurement and continuous optimization across digital experiences.
Analytics & Business Insights
Use data to guide strategic decisions and improve business outcomes.
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Translate customer behavior, performance metrics and market trends into actionable recommendations.
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Establish clear success metrics for business initiatives and communicate results to executive leadership.
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Identify emerging risks and opportunities before they impact performance.
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Foster a culture of experimentation, measurement and continuous improvement.
Leadership & Talent Development
Lead and develop a high-performing organization that combines strong execution with commercial thinking.
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Lead, coach and develop cross-functional ecommerce teams supporting assigned brands.
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Build organizational capability through mentoring, succession planning and performance management.
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Create a culture of accountability, collaboration and continuous learning.
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Partner closely with the Vice President of E-Commerce to strengthen the leadership bench and prepare future leaders.
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Serve as the primary ecommerce leader for assigned brands across Merchandising, Planning, Marketing, Finance, Technology, Creative and Customer Analytics.
MINIMUM QUALIFICATIONS:
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Bachelor's degree required; MBA preferred.
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10+ years of progressive ecommerce leadership within retail, apparel or consumer brands.
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Demonstrated ownership of meaningful digital businesses with responsibility for revenue and commercial performance.
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Experience leading multiple brands, categories or business units within a complex retail organization.
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Proven success developing digital go-to-market strategies that deliver measurable business growth.
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Strong understanding of customer acquisition, CRM, loyalty, retention and customer lifetime value strategies.
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Experience leading personalization initiatives using customer data, behavioral insights and modern ecommerce technologies.
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Knowledge of Salesforce Commerce Cloud and modern ecommerce ecosystems.
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Strong analytical and financial acumen with the ability to translate data into business decisions.
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Experience leading managers and developing future leaders.
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Exceptional communication, executive presence and cross-functional influencing skills.
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Passion for building customer-centric brands and high-performing teams.
WHY JOIN FULLBEAUTY?
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Competitive Health Benefits (Medical, Dental & Vision)
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Employer HSA Contribution
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401K Match
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Employee Assistance Program
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Hybrid Work Schedule (Corporate)
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Business Casual Attire
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Wellness Initiatives
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30% Associate Merchandise Discount Across our Family of Brands
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Employee Discount on Travel, Cell Phone Plans and More
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Generous Paid Time Off Program
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Promote From Within Culture
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Commitment to Being an Equal Opportunity Employer
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Life Insurance Benefits
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Internal charity that supports FULLBEAUTY Brands’ associates and their immediate family members during times of extreme hardship
FULLBEAUTY Brands™ is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, age, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
