Motley Fool Asset Management (MFAM) brings The Motley Fool's decades of investing expertise to professionally managed ETFs, helping investors put our long-term, high-conviction investing philosophy to work without having to manage individual stocks themselves. As a growing business within The Motley Fool, we combine the entrepreneurial spirit of a scaling asset manager with the strength of a trusted financial brand.
We're passionate about thoughtful investing, continuous improvement, and delivering an exceptional experience for our clients- and we're looking for people who are excited to help shape what's next.
We are seeking an experienced Head of Marketing to lead the marketing function for our growing ETF asset management firm. This is a senior role for a marketer equally comfortable setting strategy and executing hands-on. You will own the marketing program end-to-end, driving brand awareness, advisor and retail investor engagement, and AUM growth across our ETF suite, working closely with the President and Director of Operations, distribution, portfolio management, and legal and compliance.
Strategy & Planning
- Develop and evolve the firm's marketing strategy across retail investor and professional advisor/RIA audiences, translating business goals into actionable plans with clear timelines and KPIs
- Build and maintain a firm-wide marketing calendar covering campaigns, email sends, collateral deadlines, advisor calls, and compliance review windows — proactively briefing distribution teams ahead of investor communications
- Identify and launch marketing partnerships with distribution partners, content platforms, and listing exchanges
Leadership & Team Development
- Serve as the strategic marketing leader for MFAM, setting priorities, establishing operating rhythms, and ensuring the marketing function delivers against business goals
- Lead, coach, and develop internal team members, agencies, and freelancers- providing clear direction, actionable feedback, and opportunities for growth
- Build a high-performance marketing function by establishing scalable processes, clear ownership, and high standards for execution and accountability
- Make thoughtful resourcing decisions, balancing internal capabilities, external partners, and emerging AI solutions as the business evolves
- Foster strong cross-functional relationships, earning trust through collaboration, transparency, and reliable execution
Multi-Channel Execution
- Own a comprehensive multi-channel program spanning email, digital advertising, social media, webinars, events, pitchbooks, and content marketing
- Coordinate conferences, industry events, and quarterly advisor calls — managing logistics, messaging, and materials
- Oversee PR efforts with external agency partners; support podcasting initiatives and direct response programs for retail investors
Collateral Production & Quality Control
- Own the end-to-end collateral workflow — from briefing through design, copywriting, L&C review, Red Oak submission, and distribution
- Serve as the firm's QC gatekeeper: review all materials with rigorous attention to data accuracy, language consistency, and regulatory compliance before publication
- Run the automated collateral production process; maintain a version-controlled collateral library; manage the Morgan Stanley 4U platform
- Publish fund data quarterly to eVestment, Wilshire, and other distribution databases; monitor the firm website for accuracy and freshness
- Ensure advisor call recordings are pre-approved, reviewed, and published to the website without compliance surprises
Compliance & Regulatory Coordination
- Build L&C review windows into every production schedule; own records-retention processes per firm and regulatory requirements
- Demonstrate working knowledge of SEC/FINRA advertising rules applicable to registered investment advisers and ETF products
Budget Management
- Own the marketing budget — tracking spend across channels, vendors, and campaigns to ensure the team operates on plan throughout the year
- Manage agency, freelancer, and platform contracts; negotiate vendor agreements to maximize value and flag budget risks or overages proactively
- Prepare budget reporting and reconciliation for leadership, with clear visibility into committed spend, actuals, and remaining capacity
Vendors & Analytics
- Manage agency partners; recommend build vs. outsource decisions as the program scales
- Track marketing KPIs via HubSpot, Google Analytics, or similar tools; report performance insights to leadership
AI fluency is a core expectation of this role. The Head of Marketing is expected to leverage AI tools to elevate team output and apply sound editorial judgment before any AI-generated content reaches investors or compliance review.
Using AI to Work More Efficiently
- Use AI tools (e.g. ChatGPT, Claude, Copilot, Jasper) to accelerate drafts for marketing copy, emails, commentary, pitchbooks, and social content
- Streamline repetitive production tasks — collateral updates, data population, distribution management — with AI-assisted workflows
- Evaluate and recommend AI platforms that improve the team's efficiency across content, campaign management, and analytics
AI Literacy & Oversight
- Apply rigorous editorial judgment to all AI-generated content — accuracy, compliance, and brand consistency are non-negotiable before publication
- Establish internal guidelines for AI use in marketing, in coordination with legal and compliance; stay current on SEC/FINRA implications
- Proactively brief leadership on emerging AI tools, risks, and competitive developments relevant to ETF marketing
Required
- 6-10 years of financial services marketing experience, with meaningful experience in ETF, asset management, wealth management, or investment management marketing
- Demonstrated success developing and executing integrated, multi-channel marketing campaigns from strategy through execution, measurement, and optimization
- Experience marketing investment products to financial advisors, RIAs, and/or retail investors within a regulated environment
- Strong understanding of SEC and FINRA advertising regulations and experience partnering closely with Legal & Compliance throughout the marketing lifecycle
- Experience leading cross-functional initiatives across Marketing, Distribution, Investments, Operations, and Compliance to deliver complex projects on time
- Proven ability to manage multiple high-priority initiatives simultaneously while maintaining exceptional attention to detail and quality
- Experience managing, coaching, and developing employees, fostering a culture of accountability, collaboration, and continuous improvement
- Strong project management and organizational skills, with the ability to establish processes and drive execution across multiple stakeholders
- Experience owning marketing budgets, vendor relationships, and agency partnerships
- Demonstrated ability to analyze campaign performance and use data to inform marketing strategy and optimization
- Excellent written and verbal communication skills, with the ability to translate complex investment concepts into clear, compelling, and compliant marketing content
- High level of accountability, ownership, and sound judgment with a collaborative, low-ego approach
- Bachelor's degree in Marketing, Business, Finance, Communications, or a related field
Preferred
- Experience with eVestment, Wilshire, Red Oak, and the Morgan Stanley 4U platform
- Background in marketing automation, PR, podcasting, or event management in financial services
Please note, no sponsorship is available for this position. You must reside in, or be willing to relocate to, one of these states for employment: Alabama, California, Colorado, Connecticut, Florida, Georgia, Louisiana, Maryland, Massachusetts, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington DC, and Wisconsin.
Below you'll see a few of our perks, but check out our Careers Site for the complete list:
- Flexible, remote work environment (*see our open states above)
- No "vacation policy" (not to be confused with a "No vacation" policy)
- Generous fully-paid parental leave
- $1,000 annually to invest in stocks of your choice
- Super low premiums for medical, dental, and vision coverage
- Comprehensive compensation package, including company equity
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