The Marketing Specialist will be responsible for developing, executing and managing marketing initiatives that promote the company's ready-mix concrete, precast and pipe divisions. This role will help strengthen our brand, generate leads and support sales efforts through both digital and traditional marketing strategies.
- Manage both companies social media platforms by creating engaging content, scheduling posts and responding to messages and comments.
- Capture and edit photos and videos of projects, employees, equipment and company events for marketing purposes.
- Create graphics, advertisements, brochures, flyers, presentations and other promotional items.
- Maintain and update both company websites.
- Monitor and improve the both companies online presence, including Google Business Profiles.
- Encourage, monitor and respond to customer reviews across Google and other platforms.
- Track marketing performance using analytics and monthly reports on social media growth, website traffic and lead generation.
- Maintain brand consistency across all marketing materials and communications.
- Coordinate branded merchandise, promotional items, signage, apparel and graphics.
- Manage relationships with advertising agencies, printers, photographers, media outlets and other marketing vendors.
- Assist with recruiting initiatives by promoting company culture, employee highlights and career opportunities.
- Support internal communications and employee engagement initiatives.
- Help manage the marketing budget and ensure projects are completed on time and within budget.
- Perform other marketing and communications duties as assigned.
Work Location: In person
