Canvassing Manager: Door-to-Door / Field Sales - CTA Exteriors
Newark / Bear / Middletown / Hockessin, DE · Full-time · Field-based
The short version
We're building something most home-improvement companies never pull off: a canvassing operation homeowners are actually glad knocked on their door. We need one person to build it - and to be the first one knocking.
This is a player-coach role. For your first few months you're in the field every day, proving and sharpening how we do it. As it works, you recruit and train the team you'll lead. You're not a pest with a clipboard - you're the local company people already trust, showing up to help.
If you've only ever worked high-pressure, one-call-close shops, this will feel different on purpose. Keep reading.
Who we are
CTA Exteriors is the residential side of CTA Roofing, a Delaware company with 25 years of commercial roofing reputation behind it. We do roofing, siding, windows, gutters, and doors - premium, and done right. We win by being the contractor a homeowner trusts, not the cheapest bid in a stack of three. Our engine is reputation density: do great work on a street, become the name everyone on that street knows, and earn the next job without a competing quote in sight.
What you'll do:
First ~2–6 months (solo):
- Knock the core neighborhoods every day - 80+ doors - starting real conversations, not pitches
- Build and sharpen our door script and qualifying flow, including whole-home pricing on the spot (Hover)
- Generate qualified appointments and hand them to our closer
- Track every door and every lead religiously - you own your numbers (Spotio + Leap)
- Write the playbook: the repeatable system the whole team will run on
As we scale (you build the crew):
- Recruit, hire, and hands-on train your canvassing team
- Run their territory, pace, and quality — coach the CTA way every day
- Keep deepening density in the neighborhoods we own
- Grow into the leader of the function you built
The CTA way — this is the job
- No one-call-close. If they don't need siding today, we don't sell them siding today. We follow up; we don't pressure.
- The helpful neighbor, not the pest. You're local, you're known, and you genuinely have something useful to offer.
- Never overpromise. You set the first impression for the entire company. Promise only what we'll deliver — because the goal isn't a signature, it's a customer thrilled enough to send us their whole street.
- Density over spray. Tight territory, deep roots, "we just did five homes down the block."
Who you are
We can teach our method. We can't teach character — so that's what we're hiring for:
- A genuine self-starter who doesn't need to be pushed
- Handles rejection like water off a duck — and stays relentlessly positive doing it
- Organized — you track your own activity without being told to
- A natural teacher — you'll be training the team you build
- Clean-cut, loyal, and trustworthy — you're the face of the company on every doorstep
Experience: a real track record in door-to-door or field sales, and coachable to how we do it. Deep experience at a non-one-call-close company is a strong plus — but character and coachability beat pedigree. Local to the area is a bonus.
One more thing — this is a high-output seat. Our best people knock hard every single day, and their pay reflects it: uncapped, well into six figures. If a big, performance-based paycheck doesn't light you up, this isn't your role.
Compensation & growth
- Competitive base — we pay you to do this right, not to pressure anyone
- Uncapped performance pay tied to what actually matters: qualified appointments, closes that stick, and the referrals and reviews your customers give us — strong performers earn well into six figures
- Compounding merit raises — perform, and your pay grows year over year
- Build-and-earn: once you're leading the crew, you earn an override on your team's production, plus bonuses for the great people you recruit
- Paid on a short, motivating cycle — your effort shows up in your check fast
- A clear path from first-knocker to leader of the canvassing department
The basics
Full-time. Valid driver's license and reliable transportation required. You're comfortable on your feet and outdoors in the neighborhoods we serve.
How to apply
Send a short note telling us why this role — not just any sales job — fits you, along with your door-to-door or field-sales track record, to [email protected].
We're hiring deliberately. If you're the right person, you'll know it reading this.
CTA Exteriors is an equal-opportunity employer.
Pay: $65,000.00 - $130,000.00 per year
Application Question(s):
- Do you have door-to-door or field-sales experience?
- Are you local to the Hockessin / Newark / Bear / Middletown area?
- Are you comfortable in a high-output, performance-pay role?
Work Location: In person
