Job Title
Manager, Brand Experiences
Agency
Texas A&M University
Department
Marketing & Communications
Proposed Minimum Salary
Commensurate
Job Location
College Station, Texas
Job Type
Staff
Job Description
Who We Are
The Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through: Messaging, Branding, and Brand Oversight. For more information, please visit us at https://marcomm.tamu.edu/
What We Want
The Brand Experiences Manager contributes to the development and execution of Texas A&M University’s brand activations and events. This role will play a critical part in driving understanding of how brand activations and partnerships contribute to marketing goals, support University initiatives, and deliver premium, memorable experiences for target audiences. The Brand Experiences Manager will work closely with various departments, colleagues, and partners to ensure a cohesive and compelling presence across all brand activations and experiences, ensuring all are impactful, trend-aligned and elevate Texas A&M’s brand strength and stature.
What You Need to Know
Salary: Commensurate based on selected candidate’s experience.
Application Materials: A cover letter, resume, and portfolio or link to portfolio are strongly recommended and will help in our review. Materials may be uploaded under the CV/Resume section.
Responsibilities
Brand Experiences Strategy Development & Management
Contribute to and help guide the creation, implementation, and management of Texas A&M University's brand experiences strategy to align with overall brand goals and platform, including event roadmaps, partnership frameworks, and experiential marketing plans
Participate in market research and analyze trends to identify experiential and partnership opportunities for Texas A&M University
Collaborate with senior leadership, brand marketing, content, and agency partners to align the brand experiences strategy with the University's mission, vision, values, and goals
Stay on top of industry, brand activation, and pop culture trends and cultural moments to identify proactive opportunities
Partnership & Collaboration
Identify and manage strategic partnerships with brands, influencers, agencies and vendors to create experiential opportunities to enhance Texas A&M brand awareness and connection
Build and maintain relationships with external partners that drive Texas A&M’s brand strategy forward through amplified reach of shared target audiences
Experiential Marketing Management
Conceptualize, plan, and execute experiential marketing efforts to promote the University's brand and key messages with target audiences to achieve strategic objectives
Coordinate with internal teams and external agency partners to produce high-quality experiences to help create, reinforce, and/or change target audience attitudes, beliefs, and behaviors
Manage day-to-day workflows, vendor contracts, and risk mitigation and deliver within budget and on-schedule
Performance Management
Set measurable objectives for brand experiences and track progress against these goals
Analyze post-activation data and generate insights, recaps, and recommendations for future optimizations
Report results to executive stakeholders, highlighting successes and areas of improvement to inform ongoing strategy
Team Leadership
Qualifications
Required Education and Experience
Bachelor’s Degree in Marketing, Communications, Business or related field or equivalent combination of education and experience
Five years of experience in brand marketing or experiential marketing and large-scale brand events
Preferred Qualifications
Experience leading development and execution of high-profile brand activations for a national consumer facing brand or higher education entity
Strong understanding of digital marketing, social media, and content creation
Creative thinker with a keen eye for detail and design
Passion for and deep understanding of Texas A&M’s mission, values, and culture
Knowledge, Skills, and Abilities
Self-driven with strong written and verbal communication and presentation skills
Detail-oriented and able to manage shifting priorities
Exceptional organizational and executional skills, with the ability to toggle seamlessly between high-level strategy and on-the-ground implementation
Ability to thrive in a fast-paced, dynamic environment and proactively recognize topical opportunities
Collaborative leader with a passion for storytelling through experiences
Why Texas A&M University?
We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration. Amenities associated with a major university, such as: sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you. Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes. In addition, you have access to many benefits and perks, such as:
Health, dental, vision, life and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums
12-15 days of annual paid holidays
Up to eight hours of paid sick leave and at least eight hours of paid vacation each month
Automatic enrollment in the Teacher Retirement System of Texas
Free exercise programs and release time for health and wellness programs
All employees have access to free LinkedIn Learning training programs, webinars, and limited financial support to attend conferences, workshops, and more
Educational release time and tuition assistance for completing a degree while a Texas A&M employee
For additional benefit information Click here
Our Commitment
Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our core values which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.
Instructions to Applicants: Applications received by Texas A&M University must either have all job application data entered or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume’ or use a LinkedIn profile to pre-populate the online application.
All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.
Equal Opportunity/Veterans/Disability Employer.
