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Email Marketing Specialist

Keller Williams Realtors -
Austin, TX

Job Details

Full-time

Qualifications

Marketing project management
Data reporting
Industry trends
Cross-functional collaboration
Project stakeholder communication
Marketing controlled experiments research
Cross-functional communication
Campaign performance reporting

Full Job Description

Email Marketing Specialist

#26-126

Austin, Texas, United States

X Facebook LinkedIn Email Copy

Position Overview

The Email Marketing Specialist utilizes subject matter expertise to drive the operational engine and strategic execution of email campaigns for the Marketing Department. This position owns the technical construction and optimization of email workstreams and automated journeys, partnering strategically with the CRM & Email Customer Journey Marketing Specialist to leverage insights and refine multi-channel strategies that drive customer engagement, adoption, and retention.

Location(s)

Austin Texas Corporate Office-TX-CO

About Us

Austin, Texas-based Keller Williams Realty, LLC is the world's largest real estate franchise by agent count with a global network of offices and affiliated agents. The franchise is No. 1 in units and sales volume in the U.S. Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards affiliated agents. If you're ready to join an award-winning team that champions bold innovation, puts people and service at the heart of business, and empowers you to make a real impact, then Keller Williams is where you belong.

Our latest recognition:

2026 & 2025 Best Places to Work (Glassdoor)
2026 & 2025 Best Place for Working Parents® (Best Place for Working Parents®)
2025 America's Most Admired Workplaces (Newsweek)
2025 Top Franchises for Women (Franchise Business Review)
2025 Best-Led Companies (Glassdoor)

Responsibilities

Operations

Drives day-to-day operations for email marketing within HubSpot, ensuring all campaigns are deployed accurately and in accordance with established strategies
Co-manages the email send calendar to ensure consistency in cadence, strategic audience segmentation, and list health
Executes content strategies by authoring high-conversion email copy tailored to ensure all messaging aligns with brand standards and drives specific business KPIs
Oversees the HubSpot template library, including the maintenance of email templates and functional modules to support scaled output
Owns the creation and refinement of visual assets (Canva) to support the specific creative and visual requirements of email campaigns
Owns the troubleshooting and resolution of urgent email campaign issues, utilizing critical thinking to implement real-time corrections and mitigation strategies for technical errors
Evaluates and maintains technical guidelines and process documentation to ensure operational consistency and compliance with industry standards

Optimization

Develops and executes a comprehensive testing roadmap (subject lines, CTA, layout) to continuously improve conversions, providing data-driven recommendations to refine the overarching email strategy
Applies in-depth knowledge and technical guidance by analyzing and interpreting email performance data to provide actionable insights and present recommendations to leadership for growth
Applies specialized knowledge to lead a rigorous Quality Assurance (QA) process, evaluating build accuracy, personalization tags, and rendering across a variety of email service providers
Evaluates industry developments and technical trends to recommend optimization strategies for the email ecosystem and deliverability health

Other

Provides guidance on cross-functional projects where specialized email marketing expertise is required to achieve business objectives

Qualifications

Minimum Requirements

Bachelor's degree. Four (4) years of relevant education and work experience may be substituted for degree
Minimum of three (3) years of specialized experience in email marketing or digital content production
Proficiency in HubSpot, or similar email marketing tools
Proficiency in email marketing fundamentals (deliverability, list health, compliance, testing, reporting)
Proficiency in project management, stakeholder communication, and cross-functional collaboration skills
Polished and professional demeanor
Well-versed in industry developments, techniques, and trends

Preferred Requirements

HTML/CSS familiarity
HubSpot certification
Asana familiarity

EEO Statement

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Physical Requirements

The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities as defined by the Americans with Disabilities Act As Amended to perform the essential functions.

Sitting
Keyboarding
Viewing computer monitor

Work Environment

Work is performed in a business office environment. Ability to work extended hours, as required, in support of the company's business needs.

Position Overview

Location(s)

About Us

Responsibilities

Qualifications

EEO Statement

Physical Requirements

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