The Senior Director of Performance Creative Strategy is responsible for defining and evolving the creative direction that drives revenue growth.
This role sits at the intersection of:
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Performance marketing
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Audience psychology
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Creative operations
You will architect the creative system that fuels paid media, creator partnerships, retail campaigns, and product launches, while being responsible for paid media performance.
This is not a production role. This is a thinking role with commercial accountability.
Core Responsibilities1. Define Creative Direction
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Establish and evolve the creative north star across all paid platforms
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Define energy, tone, pacing, and visual guardrails
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Translate data into ICP insights, and ICP insights into creative frameworks.
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Work from data to retention and everything in between.
You will answer:
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What is our arousal band?
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What converts without eroding trust?
What feels undeniably Everyday Dose?
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2. Lead Performance Creative Strategy
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Develop testing hypotheses and creative roadmaps
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Partner with growth to analyze performance data
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Build segmented creative lanes (e.g., relief vs focus vs protein)
Ensure creative optimizes for:
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Hook rate
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Retention
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CVR
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CPA
You will drive:
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Iteration velocity
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Learning loops
Scalable creative systems
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3. Creator & UGC Alignment
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Define creator content briefs and creative frameworks
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Ensure creator output aligns with performance creative strategy
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Build repeatable content formats
Oversee content acquisition strategy
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4. Team Leadership
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Hire, lead and mentor creative strategists and performance editors
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Elevate creative thinking across the organization
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Foster a culture of high standards + rapid iteration
Push for excellence without ego
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5. Cross-Functional Partnership
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Align with product on launches and positioning
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Support DTC and retail creative needs
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Translate customer insights into messaging
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Partner with CX to mine qualitative feedback
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Cross platform performance creative
What This Role Is Not
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Not a pure art director
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Not a production manager
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Not a brand-only storyteller
Not a media buyer
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What Success Looks Like (90 days)
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Clear creative identity across channels
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Scalable creative testing infrastructure
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Improved blended CAC driven by creative efficiency
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Higher-performing segmented campaigns
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Stronger creative alignment across paid
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A team that thinks strategically, not reactively
Requirements
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8-12+ years in creative strategy and/or performance marketing
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Experience in DTC or CPG
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Deep understanding of paid creative systems
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Strong instincts for female-focused wellness brands
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Data-fluent and commercially minded
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Exceptional taste and pattern recognition
Able to articulate why something works and not just that it does
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Bonus If
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Experience scaling a 9-figure DTC brand
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Deep understanding of midlife female consumers
Proven ability to build and mentor creative teams while managing up
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Why This Role Matters
Creative is our most powerful growth lever. The Senior Director of Creative Strategy will ensure we don’t chase trends. We define the lane.
Benefits
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Competitive comp package
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Health stipend
- Health benefits
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Generous time off policy
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Free product
