Description:
For more than 35 years, Barlean’s has been one of the most trusted brands in the natural products industry. Today we are the #1 flax brand in the U.S. natural channel and a recognized leader in sustainable, non-GMO nutrition. Our fish oils, flaxseed oils, and greens products are trusted by health-conscious consumers, retailers, and practitioners nationwide.
We’re seeking a bold, strategic, and people-focused Senior Director of Digital Marketing to lead our marketing and DTC e-commerce strategy. Based in Ferndale, Washington, this is a rare opportunity to make a meaningful impact at a category-leading brand alongside a collaborative, values-driven team.
Guided by our motto, “Pathway to a Better Life,” we invest in our people with comprehensive benefits including company-paid medical, dental, vision, life, and disability coverage; HSA/HRA contributions; 401(k) with match; tuition reimbursement; and generous paid time off.
Requirements:
This is a high-impact, high-visibility role. You'll report directly to senior leadership and have broad ownership over Barlean's digital growth engine:
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Own and drive the DTC e-commerce strategy for Barleans.com (Shopify), from traffic to conversion to retention.
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Manage and optimize a monthly digital media budget across paid search, paid social, display, and emerging channels
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Lead all digital marketing channels: paid media, email (Klaviyo), SEO, SMS, affiliate, influencer, social, and marketplace/retail media platforms (e.g., Amazon, Walmart, Meta, TikTok, and emerging channels).
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Drive CRO and A/B testing to continuously improve site performance, UX, and mobile experience.
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Build and lead a lean in-house marketing team
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Manage agency and vendor relationships
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Partner with R&D, Sales, and Operations to execute product launches, seasonal campaigns, and promotions.
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Build a best-ln-class analytics infrastructure, own reporting, KPIs, and performance insights across all channels.
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Identify, evaluate, and onboard emerging platforms, tools, and technologies (Al, automation, retail media)
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Develop subscription growth and retention strategies to maximize LTV and reduce churn.
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Ensure brand consistency and compliance across all digital touchpoints.
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Other duties as assigned.
EDUCATION AND EXPERIENCE
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7+ years of digital marketing experience, with at least 5 years in a senior DTC e-commerce leadership role.
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Deep expertise with Shopify and the modern DTC tech stack (Klaviyo, Subscription platforms, GA4, Meta Ads, Google Ads, TikTok, SEO tools, etc.)
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Proven track record scaling a DTC brand, supplements, wellness, or natural products experience strongly preferred.
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Strong analytical skills with a performance-marketing mindset; you make decisions from data, not gut alone.
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Experience managing sizable media budgets with measurable ROAS/CAC/LTV outcomes.
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A mobile-first mentality, you obsess over the mobile customer experience.
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Hands-on leader who can build strategy and get in the weeds to execute.
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Strong communicator with the ability to align cross-functional teams and present to leadership
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Subscription commerce experience a major plus (Recharge, Ordergroove, or similar)
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A genuine passion for health, wellness, and the natural products space.
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Advanced Amazon marketplace knowledge a bonus.
WORKING CONDITIONS
This is an onsite position at our Ferndale, WA location. Working conditions and hours are normal for an office environment. This position requires periodic overnight travel.
