Job Summary
We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms. In this role, you will develop compelling content, execute targeted campaigns, and analyze performance metrics to drive engagement, increase visibility, and foster meaningful relationships with our audience. Your creativity, strategic mindset, and expertise in digital marketing tools will be instrumental in shaping our online identity and achieving marketing objectives. This paid position offers an exciting opportunity to make a significant impact in a fast-paced, growth-oriented environment.
Duties
- Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube and TikTok to maximize reach and engagement.
- Create engaging, high-quality content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
- Manage social media content calendars using tools like Hootsuite or Buffer to ensure consistent posting schedules.
- Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activity for informed decision-making.
- Utilize analytics tools such as Google Analytics and social media platform insights to track campaign performance, measure KPIs, and optimize ongoing strategies.
- Plan and execute paid advertising campaigns on Facebook Advertising and other social media platforms to boost visibility and conversions.
- Collaborate with cross-functional teams including PR, design, and sales to coordinate branding efforts and ensure cohesive messaging across channels.
- Conduct keyword research for content optimization and SEO purposes to improve organic reach on web platforms.
- Engage actively with followers through comments, messages, and community management to foster relationships and enhance brand loyalty.
- Produce media assets using Adobe Creative Suite (Photoshop, Illustrator) for visual storytelling; edit videos with media editing tools for promotional content.
- Stay updated on digital marketing trends, platform algorithm changes, and best practices to keep strategies fresh and effective.
Requirements
- Proven experience in social media management, digital marketing or related roles with a strong portfolio of successful campaigns.
- Proficiency in social media platforms’ management tools such as Hootsuite or Buffer.
- Skilled in content creation including graphic design (Adobe Photoshop, Illustrator), video editing, photography, and copywriting.
- Deep understanding of social media analytics tools like Google Analytics, Facebook Insights, and other marketing performance metrics.
- Knowledge of SEO principles, keyword research techniques, and web analytics for digital marketing optimization.
- Experience with paid advertising campaigns on Facebook Advertising or similar platforms.
- Strong relationship management skills with the ability to engage diverse audiences effectively.
- Excellent proofreading skills with attention to detail in content writing and editing.
- Ability to monitor digital marketing performance data regularly for insights that inform strategy adjustments.
- Creative mindset combined with strategic thinking to develop innovative campaigns that resonate with target audiences.
Join us as a Social Media and Marketing Manager where your energy fuels our brand’s growth! Bring your passion for digital storytelling, your expertise in analytics-driven marketing strategies, and your flair for engaging content creation — all while working in an environment that values innovation and collaboration!
Pay: $50,999.97 - $52,000.00 per year
Work Location: In person
